Senior Manager Product Marketing

$120,000 - $243,000/Yr

Verizon Communications - Irving, TX

Part-time - Mid Level

Remote - Irving, TX

Telecommunications

About the position

The position involves developing and executing marketing strategies for Verizon Business Group's Advanced Communication solutions across various sectors including Global Enterprise, Public Sector, and Business Markets. The role requires collaboration with multiple teams to create product value propositions and activation strategies, leveraging market data and customer insights to drive product success.

Responsibilities

• Develop the marketing strategy and execution plan for Advanced Communication solutions.
• Leverage market data and customer analytics to create launch strategies for products.
• Serve as the product and portfolio Chief Marketing Officer (CMO) working with product management.
• Develop product/portfolio business cases, KPIs, and OKRs.
• Collaborate with product, segment marketing, sales, and solutions architects to create value propositions and customer benefits.
• Establish and grow new B2B solutions through effective marketing programs.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience in B2B marketing programs.
• Experience in sales enablement creation and execution.
• Proficiency in marketing and value proposition creation.
• Experience in market research analysis.
• Ability to analyze data and drive insights for informed decision-making.

Nice-to-haves

• A Master's degree.
• Experience in strategic consulting with a focus on business development and marketing.
• Ability to work closely with cross-functional organizations.
• Strong project management and analytical skills.
• Knowledge of Unified Communications and/or Contact Center technology.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance