Senior Manager, Product Marketing

$120,000 - $243,000/Yr

Verizon Communications - Irvine, CA

Full-time - Mid Level

Remote - Irvine, CA

Telecommunications

About the position

The position involves developing and executing marketing strategies for Verizon Business Group's Advanced Communication solutions across various sectors including Global Enterprise and Public Sector. The role requires collaboration with product management and marketing teams to create value propositions and activation strategies for new and existing products, leveraging market data and customer insights.

Responsibilities

• Develop the marketing strategy and execution plan for Advanced Communication solutions.
• Leverage market data and customer analytics to create launch strategies for products.
• Serve as the product and portfolio Chief Marketing Officer (CMO) working with product management.
• Develop product/portfolio business cases and key performance indicators (KPIs).
• Collaborate with product, segment marketing, sales, and solutions architects to create value propositions and market differentiation.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience in B2B marketing programs.
• Experience in sales enablement creation and execution.
• Proficiency in marketing and value proposition creation.
• Experience in market research analysis.
• Ability to analyze data to drive insights and make informed decisions.

Nice-to-haves

• A Master's degree.
• Experience in strategic consulting with a focus on business development and marketing.
• Ability to work closely with multiple cross-functional organizations.
• Strong project management and analytical skills.
• Knowledge of Unified Communications and/or Contact Center technology.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance