Senior Manager, Product Marketing

$107,500 - $199,600/Yr

Covetrus - Portland, ME

Full-time - Mid Level

Remote - Portland, ME

Professional, Scientific, and Technical Services

About the position

The Senior Manager of Product Marketing at Covetrus is responsible for leading the marketing strategy for key technology products. This role involves designing and implementing multichannel marketing campaigns to enhance product awareness, generate leads, and drive revenue growth while expanding market share.

Responsibilities

• Own the creation and refinement of value propositions for key technology products.
• Collaborate with the design team to produce high-quality marketing assets, including written communications, brochures, and digital advertising.
• Ensure clear and effective communication strategies to both existing and prospective customers.
• Co-develop and execute strategies for product awareness, including sales promotions and educational campaigns.
• Oversee the ongoing management of the technology product marketing calendar.
• Partner with cross-functional teams to deliver a seamless end-to-end customer experience.
• Create comprehensive reports and dashboards to provide visibility into program performance.
• Recommend segmentation strategies and audience profiles for targeted campaigns.
• Adhere to the marketing budget established by leadership.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• 5+ years of relevant marketing experience.
• Prior experience leading product launches and campaigns, preferably in healthcare or B2B.
• Strong analytical and strategic thinking skills with attention to detail.
• Excellent communication and collaboration skills.
• Creative thinker with a results-oriented mindset.
• Experience managing budgets and optimizing marketing spend.
• Ability to analyze data and generate actionable insights.
• Proven experience in marketing management, preferably in technology or a related industry.
• Strong understanding of multichannel marketing strategies and tactics.

Benefits

• 401k savings & company match
• Paid time off
• Paid holidays
• Maternity leave
• Parental leave
• Military leave
• Other leaves of absence
• Health, dental, and vision benefits
• Health savings accounts
• Flexible spending accounts
• Life & disability benefits
• Identity theft protection
• Pet insurance
• Eligibility for a short term incentive plan