Senior Manager, Product Marketing

$110,000 - $135,000/Yr

Paperless Post - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Manager of Product Marketing at Paperless Post is responsible for successfully bringing new digital products into the market. This includes building and executing a product marketing strategy based on deep research and insights, defining the product positioning and messaging, and leading the development and execution of the end-to-end go-to-market plan that drives real business impact. The role requires collaboration across various teams to influence product definitions and roadmaps that enhance product adoption and business growth.

Responsibilities

• Lead and manage all new product marketing launches from developing high-impact strategies and customer journey mapping, through go-to-market launch plans.
• Lead the development of product positioning and messaging, leveraging deep customer insights, funnel data, and competitive intelligence to inform decisions.
• Collaborate closely with the Product, Insights, and Customer Operations teams to determine when and how to market to users including participation in user testing to inform go-to-market product launch positioning.
• Build and maintain a deep understanding of our product offering, full user-funnel, and pricing to determine the most appealing attributes to users.
• Collaborate with individual marketing channel owners as well as Product, Merchandising and Insights to develop robust on and off-platform launch plans for new product or feature launches.
• Monitor competitive trends, particularly from a product offering and feature set standpoint, in order to inform our value proposition and the evolution of our positioning.
• Own and manage the strategic use and planning of both new and existing owned marketing placements to drive awareness and conversion for all marketing efforts.
• Be the champion of our product both internally and externally to educate others on the benefits and use cases of our product.

Requirements

• 6-8 years in a strategic marketing role, with at least 3+ years in a product marketing role spanning both B2C and B2B.
• Proven success bringing new digital product(s) to market across many owned and earned marketing channels, from ideation of the product offering through the launch execution.
• Experience making data-driven decisions using analytics, with reporting capabilities (Looker a plus).
• Experience in rethinking or evolving product positioning strategies for a business.
• Strong ability to understand technical feature functionality and translate this into compelling, user-focused messaging and communications.
• Experience working cross-functionally with both creative teams as well as business & technical teams.
• Proven ability to collaborate and influence other teams to ensure strong business impact.
• Ambitious self-starter with strong ownership attitude and willingness to roll up sleeves to get the job done.
• Strong attention to detail and excellent organization skills, including ability to manage multiple projects and responsibilities.
• Previous experience in tech or startup.

Nice-to-haves

• Experience in a product marketing role spanning both B2C and B2B.

Benefits

• Base salary
• Equity component
• Fully paid medical benefits
• Fully paid dental benefits
• Fully paid vision benefits