Senior Manager Product Marketing

Verizon Communications - Basking Ridge, NJ

Full-time - Senior

Remote - Basking Ridge, NJ

Telecommunications

About the position

The Senior Manager of Product Marketing at Verizon is responsible for developing and executing marketing strategies for the Advanced Communication solutions within the Verizon Business Group. This role involves leveraging market data and customer insights to create effective launch strategies for new and existing products, collaborating with various teams to define product value propositions, and ensuring alignment with business objectives.

Responsibilities

• Develop the marketing strategy and execution plan for Advanced Communication solutions.
• Leverage market data and insights to inform product launch strategies.
• Collaborate with product management to create business cases and define KPIs and OKRs.
• Work with cross-functional teams to develop product value propositions and market differentiation strategies.
• Design and implement channel and digital activation strategies.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience in B2B marketing programs.
• Experience in sales enablement creation and execution.
• Proven ability in marketing and value proposition creation.
• Experience in market research analysis and data-driven decision making.

Nice-to-haves

• A Master's degree.
• Experience in strategic consulting with a focus on business development and marketing.
• Ability to work closely with multiple cross-functional organizations.
• Strong project management and analytical skills.
• Knowledge of Unified Communications and/or Contact Center technology.

Benefits

• Hybrid work environment with defined work location and remote work options.
• Minimum eight assigned office days per month.