Senior Manager, Product Marketing

$108,000 - $216,000/Yr

Walmart - Hoboken, NJ

Full-time - Mid Level

Hoboken, NJ

General Merchandise Retailers

About the position

As a Senior Product Marketing Manager at Walmart Commerce Technologies, you will lead the marketing efforts for early-stage products, focusing on product messaging, go-to-market strategies, and sales enablement. This role is pivotal in shaping how products are positioned and marketed, ensuring alignment with customer needs and market trends. You will collaborate with cross-functional teams to develop comprehensive marketing campaigns that drive product adoption and revenue growth, all within a dynamic and innovative environment.

Responsibilities

• Conduct market and competitive landscaping to define target segments and personas.
• Craft unique value propositions and drive integrated product marketing campaigns.
• Create comprehensive messaging frameworks that articulate product features, benefits, and differentiation points.
• Lead messaging and positioning efforts for new product launches or feature releases.
• Develop launch plans outlining messaging strategies, communication channels, and rollout timelines.
• Translate technical specifications into customer-centric messaging.
• Collaborate with product management, sales, and other teams to ensure alignment on product positioning.
• Conduct market research to identify trends, customer needs, and product differentiators.
• Lead the development and execution of go-to-market strategies for new product launches.
• Define target segments, value propositions, and distribution channels to drive product adoption.
• Create sales enablement resources such as sales decks, battle cards, and product guides.
• Develop sales playbooks for effective communication of product value propositions.
• Partner to create product-related content and assets to support marketing and sales efforts.
• Co-conduct product training sessions with product owners.

Requirements

• 8+ years of experience in product marketing or related roles.
• Proven track record of developing and executing successful product marketing strategies in a B2B or technology environment.
• Strong understanding of market dynamics, customer insights, and competitive landscape.
• Excellent communication and storytelling skills.
• Experience working cross-functionally with product management, sales, and marketing teams.
• Proficiency in market research, data analysis, and customer segmentation techniques.

Nice-to-haves

• Familiarity with marketing automation platforms (HubSpot a plus) and CRM systems.
• Willingness to travel for events, customer meetings, and team collaboration.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Incentive awards for performance
• Company-paid life insurance
• Short-term and long-term disability
• Adoption and surrogacy expense reimbursement