Senior Manager-Product Marketing

Microchip Technology - Chandler, AZ

Full-time - Senior

Chandler, AZ

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

Microchip Technology, Inc. is seeking a seasoned Product Line Marketing Manager to lead a dynamic marketing team within the Analog Power and Interface Business Unit. This role is pivotal for driving product strategy and execution for our MCM Switchers, Power Modules, Analog Controllers, and CAN/LIN products. The ideal candidate will possess a strong background in power management and a proven track record of successful product line management. This position requires a strategic thinker with excellent negotiation skills, capable of coaching and developing a team of Product Line Managers to achieve performance and product success. In this role, you will be responsible for developing and executing comprehensive marketing strategies for the product lines, which includes conducting market analysis, defining product positioning, and creating go-to-market plans. You will collaborate with various cross-functional teams, including applications, architecture, sales, and engineering, to define product roadmaps that align with customer needs and market trends. Additionally, you will drive product lifecycle management from concept through end-of-life, which encompasses forecasting, pricing, and inventory management. Engaging with key customers and partners will be essential to gather insights, reinforce relationships, and identify new business opportunities. You will also negotiate contracts and agreements with customers to maximize profitability and market share. Analyzing the competitive landscape and market trends will be crucial to adjusting product strategies and maintaining a competitive edge. Representing the company at industry events, conferences, and trade shows, you will deliver presentations and product demonstrations as needed, ensuring compliance with all company policies and procedures, as well as legal and regulatory requirements.

Responsibilities

• Lead and manage a team of Product Line Managers, providing coaching and professional development to drive performance and product success.
• Develop and execute comprehensive marketing strategies for the product lines, including market analysis, product positioning, and go-to-market plans.
• Collaborate with applications, architecture, sales, engineering, and other cross-functional teams to define product roadmaps and ensure alignment with customer needs and market trends.
• Drive product lifecycle management, from concept through end-of-life, including forecasting, pricing, and inventory management.
• Engage with key customers and partners to gather insights, reinforce relationships, and identify new business opportunities.
• Negotiate contracts and agreements with customers to maximize profitability and market share.
• Analyze competitive landscape and market trends to adjust product strategies and maintain a competitive edge.
• Represent the company at industry events, conferences, and trade shows, delivering presentations and product demonstrations as needed.
• Ensure compliance with all company policies and procedures, as well as legal and regulatory requirements.

Requirements

• Bachelor's degree in Electrical Engineering; an MBA is preferred.
• Minimum of 8 years of experience in product marketing or product management within the semiconductor industry, specifically with power management products.
• Demonstrated leadership skills with the ability to manage, coach, and develop high-performing teams.
• Strong technical acumen and the ability to grasp complex product features and benefits.
• Excellent negotiation, communication, and presentation skills.
• Strategic thinker with a results-driven approach to marketing and product management.
• Ability to travel as required for customer visits, supplier negotiations, and industry events.