Senior Manager, Product Marketing

$155,000 - $175,000/Yr

Pubmatic - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Manager, Product Marketing at PubMatic is responsible for leading the go-to-market execution and commercialization of the company's Commerce and Publisher Growth solutions. This role requires collaboration with cross-functional teams to streamline internal processes and tailor messaging for various stakeholders. The ideal candidate will thrive in a fast-paced environment and will be measured by specific product marketing success metrics and program OKRs.

Responsibilities

• Own core product marketing deliverables across end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development; product-based demand generation assets, product positioning and messaging playbooks
• Support the go-to-market product roadmap, strategy, and execution of product launches
• Lead in cross-functional team alignment across product, commercial, legal, marketing and others
• Create sales success stories, case studies, sales guides, and product collateral
• Determine content adoption metrics and define sales enablement best practices
• Communicate and evangelize new product advancements to our commercial sales teams
• Align with Corporate Marketing to help drive content thought leadership

Requirements

• 3+ years of experience in creating and executing marketing strategies including but not limited to product marketing or sales marketing, preferably at a start-up or agency
• Proven track record with delivery in a fast-paced environment, the ability to effectively prioritize and manage time to address multiple responsibilities in a fast-paced, professional environment
• Good understanding of the online advertising ecosystem and a passion for technology (prior experience in AdTech a huge plus!)
• Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally
• Exceptional project management, organizational, writing, & presentation skills; ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
• Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative
• Familiarity with an advanced product marketing tech stack, experience with Salesforce CRM, Pendo (Product Experience Solution), Highspot (Content Management Solution), Responsive (RFP/RFI Solution) or equivalent software a huge plus!
• Excellent written and verbal communication skills and the ability to sell ideas through creative and innovative storytelling.

Benefits

• Base + Bonus Compensation Range: $155,000-175,000