Senior Manager, Product Marketing

$115,044 - $184,072/Yr

Csg Systems International

Full-time - Senior

Remote

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Manager, Product Marketing is responsible for supporting the positioning, go-to-market planning, and marketing assets for CSG's products and solutions. This role acts as a liaison between the Product Management organization, Strategic Solution Units, and customers, crafting compelling value propositions and product messaging to differentiate CSG's offerings. The position focuses on optimizing sales enablement collateral to drive product demand and adoption, while also managing marketing strategies and resources effectively.

Responsibilities

• Support the alignment of CSG's product positioning and value proposition to industry and customer needs.
• Gather insights for developing buyer personas and messaging to connect with target audiences.
• Collaborate on the development of sales plays and materials to drive demand and pipeline.
• Plan and deliver the launch of new products and releases in partnership with various teams.
• Execute go-to-market strategies across all stages of the buyer lifecycle.
• Develop and execute plans to convert leads and maximize market opportunities.
• Identify and monitor new market opportunities and pursuit plans.
• Build necessary tools and materials to support sales in go-to-market strategies.
• Act as a product/solution brand ambassador, developing on-brand marketing content.
• Identify and develop unique customer personas for product positioning.
• Manage assigned marketing budgets and outside agencies as needed.
• Provide leadership and performance management for the Product Marketing team.

Requirements

• Bachelor's Degree in Marketing, Business, or Communications, or equivalent work experience.
• Minimum 10-12+ years of product marketing experience in a B2B technology environment.
• Demonstrated contributions to product marketing strategy and execution in a fast-paced environment.
• Familiarity with the Pragmatic Marketing Framework.
• Experience supporting large, complex product launches.
• Excellent writing, organization, and project management skills.
• Strong ability to identify and prioritize prospects while leveraging subject matter experts.
• Entrepreneurial spirit and innovative mindset.
• Flexibility and adaptability to evolving client and business needs.
• Capability to operate in a multi-cultural environment.

Nice-to-haves

• Experience in managing marketing budgets and resources effectively.
• Knowledge of customer engagement strategies and tools.

Benefits

• Work from Home, in-office, or hybrid options.
• Employee Belonging Groups.
• Healthcare: Dental, Medical, and Vision coverage.
• Paid Vacation, Volunteer, and Holiday Time Off.