Senior Manager Public Relations and Community Engagement

Mountain America Credit Union - Idaho Falls, ID

Full-time - Senior

Idaho Falls, ID

51-100 employees

Construction of Buildings

About the position

The Senior Public Relations and Community Engagement Manager will oversee and execute public relations and community engagement activities for the Utah region, enhancing the Mountain America Credit Union (MACU) brand through strategic planning and relationship building. This role requires expertise in media relations, brand reputation management, and complex issue resolution, serving as a spokesperson for the company.

Responsibilities

• Develop annual strategy, plan, and campaigns for public relations and community engagement goals.
• Coordinate public relations activities ensuring alignment with corporate PR resources.
• Analyze data and provide reporting to the Director of Public Relations and Community Engagement.
• Build and maintain relationships with Chambers of Commerce and community leaders.
• Manage internal and external brand and reputation matters.
• Craft and implement a media relations strategy for high-level placements in various media outlets.
• Research and write press releases, pitch letters, and other PR documents.
• Identify and manage external vendors for PR-related services.

Requirements

• Ten or more years of progressively responsible experience in public relations, writing, strategic communications, and marketing communications.
• A bachelor's degree in public relations, Communications, Marketing, Business, or equivalent; a master's degree is preferred.
• Extensive knowledge of public relations practices and strategies.
• Strong public speaking, leadership, and talent management skills.
• Proficiency in Microsoft Office Suite, HTML, and social media platforms.

Nice-to-haves

• Proficiency in Photoshop and InDesign is preferred but not required.
• Advanced understanding of social media strategies and protocols.

Benefits

• Friendly and inclusive work environment
• Fun employee activities
• Exciting charity events