Senior Manager, Public Relations, Communications and Events

About the position

See's Candies is seeking a Public Relations Manager to effectively develop, implement, and manage all public relations efforts, communications, and events. This role leads all sponsorships, charitable efforts, partnerships, and activations, and includes select internal employee communications and consumer-facing messaging. The position will work closely with the CEO and leadership. The pay range for this position is expected to be $130k-$140k annually, depending on various individualized factors.

Responsibilities

• Own, lead, strategize, plan, develop and implement all public relations efforts, corporate communications and brand events.
• Develop and manage all communications related to product launches, store openings, activations, press releases, coverage tracking, crisis communications, and media outreach.
• Lead strategy and execution of yearly PR and Communications brainstorming, planning and execution.
• Research and identify partnership, sponsorship, and event opportunities.
• Lead, manage, and execute VIP gifting program to media, influencers, and celebrities during key moments.
• Partner on management of influencers and partnerships including evaluation of any outreach and opportunities.
• Own Grand Opening events and partner closely with shop team as well as other departments to establish promotions, collateral, event activities, invitations and attendees.
• Build brand awareness through event marketing with responsibilities that include ownership of all marketing events, research and identify event marketing opportunities, attend all events for on-site management, plan, organize, and manage event logistics, determine appropriate collateral, promotions, and staffing for each event, monitor and measure the success of each event.
• Manage all aspects of Public Relations efforts including pitching to publications, media response efforts, factory tours, and interviews.
• Work closely with CEO on communications, interviews and events including the annual Berkshire Shareholder Meeting.
• Collaborate with retail, wholesale, shop operations, production, shipping and ecommerce to assist with all programming, activations and/or partnerships.
• Partner with Human Resources for bi-yearly Town Halls, annual Service/Recognition Awards, employee gifting and other opportunities throughout the year.
• Manage external and support internal corporate communications including newsletters, memos and employee/company updates as needed.
• Report on key performance indicators.
• Monitor all media coverage and summarize into weekly and monthly reporting.
• Protect and manage the See's Brand at all times.
• Perform special projects as assigned by management.
• Directly manage Public Relations and Communications Manager.
• Identify opportunities to enhance technology and innovation that will improve departmental effectiveness.

Requirements

• Seven to ten years of public relations, communications and event experience with a multi-channel retailer, preferably with annual sales in excess of $500M.
• Strong problem-solving skills, detail-oriented mindset, and ability to manage multiple projects and priorities.
• Self-starter who takes initiative with strong planning and project management skills.
• Strong interpersonal skills.
• Experience managing and negotiating with partners/vendors.
• Proven ability to run successful campaigns with little supervision.
• Exceptional verbal, written and presentation skills.
• Bachelor's degree required.
• Experienced in working with technology and monitoring programs such as Cision or Muck Rack.
• Experience and knowledge in working with social media platforms.

Benefits

• Generous medical benefits
• 401(k) eligibility
• Various paid time off benefits, such as vacation, sick time, and parental leave