Senior Manager, Public Relations

Spanx - New York, NY

Full-time - Senior

New York, NY

Merchant Wholesalers, Nondurable Goods

About the position

The Senior Public Relations Manager at SPANX will play a crucial role in enhancing brand and product awareness through strategic media relationships. This position focuses on developing tailored messaging for the North American market, promoting the brand's image, and implementing innovative marketing initiatives. The manager will also mentor junior team members and manage PR budgets effectively, contributing to comprehensive PR strategies that align with the company's business objectives.

Responsibilities

• Cultivate and maintain strong relationships with media contacts, including fashion editors and journalists
• Support the development of global communications strategies aligned to greater brand goals and business objectives
• Create compelling press releases, pitches, and media kits to secure coverage in top-tier fashion publications
• Monitor and manage reporting of media coverage and industry trends to identify opportunities and address potential issues proactively
• Manage all media inquiries, inclusive of media and VIP product requests, sample trafficking, and pitching
• Develop and execute the press pitching calendar and strategize ways to support launches and marketing moments alongside the senior director
• Collaborate cross-functionally with digital, social, and merch teams to ensure communication alignment and message consistency
• Plan and execute brand, media, and influencer events effectively to generate excitement around brand initiatives
• Manage press events and collection previews, including handling press attendance, correspondence, and invitations
• Aid in managing relationships with all PR agencies, talent agents, management teams, celebrity stylists, and paid editorial contacts
• Innovate VIP and editorial marketing initiatives by staying abreast of industry trends and emerging celebrities
• Manage all media/VIP product seeding and mailers while managing mailer budget
• Stay updated on emerging technologies and platforms in PR and digital media to amplify brand reach and engagement
• Manage PR budgets and resources effectively, ensuring optimal allocation of funds for maximum impact
• Mentor and provide guidance to junior PR team members, fostering their professional development and growth within the organization

Requirements

• 7+ years of relevant public relations and celebrity relations experience
• PR experience with specific skills in fashion with a base of media industry connections
• A deep understanding of media landscape including traditional PR, Social Media, & Influencers
• Excellent writing and presentation skills along with strong business and financial acumen
• Self-starter who can collaborate, influence, and work with a wide range of stakeholders
• Proven relationships within media & editorial
• Ability to think creatively, strategically, and technically
• Crisis communication experience and ability to operate calmly in high-pressure and/or short-deadline situations is a plus
• Leadership experience with the ability to mentor and lead direct reports
• Highly motivated and a can-do attitude
• Time management - punctual and reliable, detail-oriented, with the ability to multi-task and manage others to perform multiple duties to the required deadlines
• Relationship Building - establishes positive relationships internally and externally, interacts with individuals at all levels, and cultivates impactful networks
• Adaptability - adapts well to ambiguity, change, and different cultures
• Strategic Thinking - thinks broadly and considers important issues that impact success today and in the future
• Creativity & Innovation - embraces new ideas and seeks out diverse perspectives

Nice-to-haves

• Crisis communication experience
• Ability to operate calmly in high-pressure situations

Benefits

• Competitive salary
• Health insurance
• 401k plan
• Paid time off
• Employee discounts
• Professional development opportunities