Generac Power Systems - Rockford, IL
posted about 2 months ago
The Senior Manager Public Relations at Generac Power Systems plays a crucial role within the Communications team, acting as a company spokesperson and responsible for enhancing the visibility of Generac's products and services. This position is pivotal in building and safeguarding the corporate reputation while effectively managing relationships with the press through strategic agency management and issue resolution. The Senior Manager will collaborate closely with the CEO and senior executives to develop media interview briefs and key messaging that align with the company's strategic objectives. In this role, the Senior Manager will lead various communications projects that necessitate coordination across multiple functions, ensuring that all communications efforts are aligned with the overarching goals of the organization. This includes creating public relations strategies, drafting press releases, and managing stakeholder PR programs. The Senior Manager will also be responsible for maintaining the company's corporate image and identity, acting as a spokesperson on a variety of corporate and marketing topics, including crisis communications when necessary. The position requires establishing and nurturing effective relationships with local and national media, ensuring that public relations and social media initiatives are consistent with the company's brand voice and objectives. Additionally, the Senior Manager will oversee the reporting of key metrics and results, implement processes to enhance team efficiency, and supervise the activities of external public relations agencies. This role is essential for driving business results through effective communication strategies and maintaining a positive public perception of Generac Power Systems.