Senior Manager Public Relations

Generac Power Systems - Rockford, IL

Full-time - Senior

Rockford, IL

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Senior Manager Public Relations at Generac Power Systems plays a crucial role within the Communications team, acting as a company spokesperson and responsible for enhancing the visibility of Generac's products and services. This position is pivotal in building and safeguarding the corporate reputation while effectively managing relationships with the press through strategic agency management and issue resolution. The Senior Manager will collaborate closely with the CEO and senior executives to develop media interview briefs and key messaging that align with the company's strategic objectives. In this role, the Senior Manager will lead various communications projects that necessitate coordination across multiple functions, ensuring that all communications efforts are aligned with the overarching goals of the organization. This includes creating public relations strategies, drafting press releases, and managing stakeholder PR programs. The Senior Manager will also be responsible for maintaining the company's corporate image and identity, acting as a spokesperson on a variety of corporate and marketing topics, including crisis communications when necessary. The position requires establishing and nurturing effective relationships with local and national media, ensuring that public relations and social media initiatives are consistent with the company's brand voice and objectives. Additionally, the Senior Manager will oversee the reporting of key metrics and results, implement processes to enhance team efficiency, and supervise the activities of external public relations agencies. This role is essential for driving business results through effective communication strategies and maintaining a positive public perception of Generac Power Systems.

Responsibilities

• Work with CEO and senior executives in developing media interview briefs and key messages
• Work strategically across the communications and social media team to drive business results
• Lead various communications projects requiring cross-functional team coordination
• Create PR strategies, write press releases, and manage multiple stakeholder PR programs
• Develop and maintain the Company's corporate image and identity
• Act as the Company spokesperson on corporate and marketing topics, including crisis communications
• Ensure consistency in the voice and tone of the brand across communications channels
• Establish and maintain effective relationships with local and national media reporters and editors
• Align public relations and social media efforts with organizational goals
• Develop and oversee reporting of key metrics and results
• Implement processes to improve team efficiency and results
• Assign, supervise, and review activities of outside public relations agencies

Requirements

• Bachelor's Degree in Communications or Journalism preferred, related degree or equivalent experience
• 10+ years' experience in PR within a corporate or agency environment

Nice-to-haves

• Master Degree in Business, Marketing, Communications, related degree or equivalent experience
• Experience at a large, matrix organization with a solid understanding of creating communications programs and PR content to drive business results
• 7 years experience working with senior leadership teams
• 5 years experience as a media spokesperson working with trade press
• 5 years of managerial experience in-house or with agency partner
• Experience working with Industrial Relations and Government Affairs/Policy teams
• Energy industry experience a plus but not required

Benefits

• Equal opportunity employer
• Inclusive workplace that embraces diversity
• Opportunities for professional growth and personal well-being
• Fast-paced agile work environment
• Work that makes a difference in people's lives