Senior Manager Public Relations

Generac Power Systems - Denver, CO

Full-time - Senior

Denver, CO

Electrical Equipment, Appliance, and Component Manufacturing

About the position

Generac Power Systems is seeking a Senior Manager of Public Relations to join our Communications team in Denver, Colorado. This role is pivotal in enhancing the awareness of our products and services while building and protecting the corporate reputation of Generac. The Senior Manager will act as a company spokesperson, leveraging press relationships and managing issues effectively. The position requires collaboration with the CEO and senior executives to develop media interview briefs and key messages, ensuring that communications strategies align with business objectives across various Generac business units. The Senior Manager will lead multiple communications projects that necessitate coordination across different functions. Responsibilities include creating public relations strategies, writing press releases, and managing stakeholder PR programs. The role also involves maintaining the company's corporate image and identity, acting as a spokesperson on corporate and marketing topics, and ensuring consistency in the brand's voice across all communication channels. Establishing and nurturing relationships with local and national media is crucial, as is aligning public relations and social media efforts with the organization's overall goals. In addition, the Senior Manager will be responsible for developing key metrics and reporting results, implementing processes to enhance team efficiency, and supervising the activities of outside public relations agencies. This position is designed for a strategic thinker who can navigate a fast-paced environment and drive impactful communication initiatives that support Generac's mission of powering a smarter world.

Responsibilities

• Work with CEO and senior executives in developing media interview briefs and key messages
• Work strategically across the communications and social media team to drive business results
• Lead various communications projects requiring cross-functional team coordination
• Create PR strategies, write press releases, and manage multiple stakeholder PR programs
• Develop and maintain the Company's corporate image and identity
• Act as the Company spokesperson on corporate and marketing topics, including crisis communications
• Ensure consistency in the voice and tone of the brand across communications channels
• Establish and maintain effective relationships with local and national media reporters and editors
• Align public relations and social media efforts with organizational goals
• Develop and oversee reporting of key metrics and results
• Implement processes to improve team efficiency and results
• Assign, supervise, and review activities of outside public relations agencies

Requirements

• Bachelor's Degree in Communications or Journalism preferred, related degree or equivalent experience
• 10+ years' experience in PR within a corporate or agency environment

Nice-to-haves

• Master Degree in Business, Marketing, Communications, or related field
• Experience at a large, matrix organization with a solid understanding of creating communications programs and PR content
• 7 years experience working with senior leadership teams
• 5 years experience as a media spokesperson working with trade press
• 5 years of managerial experience in-house or with agency partner
• Experience working with Industrial Relations and Government Affairs/Policy teams
• Energy industry experience a plus but not required

Benefits

• Equal opportunity employer
• Inclusive workplace that embraces diversity
• Opportunities for professional growth and personal well-being
• Fast-paced agile work environment
• Work that makes a difference in people's lives