Senior Manager Public Relations

Generac Power Systems - Madison, WI

Full-time - Senior

Madison, WI

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Senior Manager Public Relations at Generac Power Systems plays a crucial role in the Communications team, acting as a company spokesperson. This position is responsible for enhancing awareness of Generac's products and services, managing corporate reputation, and fostering relationships with the press through effective agency management and issue handling. The role requires strategic collaboration with senior executives and various business units to drive business results through communications.

Responsibilities

• Work with CEO and senior executives in developing media interview briefs and key messages
• Work strategically across the communications and social media team to drive business results
• Lead various communications projects requiring cross-functional team coordination
• Create PR strategies, write press releases, and manage stakeholder PR programs
• Develop and maintain the Company's corporate image and identity
• Act as the Company spokesperson on corporate and marketing topics, including crisis communications
• Ensure consistency in the brand's voice and tone across communications channels
• Establish and maintain effective relationships with local and national media
• Align public relations and social media efforts with organizational goals
• Develop and oversee reporting of key metrics and results
• Implement processes to improve team efficiency and results
• Assign, supervise, and review activities of outside public relations agencies

Requirements

• Bachelor's Degree in Communications or Journalism preferred, or equivalent experience
• 10+ years' experience in PR within a corporate or agency environment

Nice-to-haves

• Master's Degree in Business, Marketing, Communications, or equivalent experience
• Experience in a large, matrix organization
• 7 years experience working with senior leadership teams
• 5 years experience as a media spokesperson with trade press
• 5 years of managerial experience in-house or with agency partner
• Experience with Industrial Relations and Government Affairs/Policy teams
• Energy industry experience

Benefits

• Equal opportunity employer
• Inclusive workplace that embraces diversity
• Opportunities for professional growth and personal well-being