Generac Power Systems - Indianapolis, IN
posted about 2 months ago
The Senior Manager Public Relations at Generac plays a crucial role within the Communications team, acting as a company spokesperson and responsible for enhancing the visibility of our products and services. This position is pivotal in building and safeguarding the corporate reputation of Generac, leveraging press relationships, and effectively managing public relations agencies. The Senior Manager will work closely with the CEO and senior executives to develop media interview briefs and key messages that align with the company's strategic objectives. In this role, the Senior Manager will lead various communications projects that necessitate coordination across multiple functions, ensuring that communications efforts drive business results for primary Generac business units. The responsibilities include creating comprehensive PR strategies, writing press releases, and managing stakeholder PR programs while addressing issues communications needs. The Senior Manager will also be tasked with developing and maintaining the company's corporate image and identity, acting as a spokesperson on a range of corporate and marketing topics, including crisis communications. Consistency in the voice and tone of the brand across all communications channels is essential, and the Senior Manager will establish and maintain effective working relationships with local and national media reporters and editors. Additionally, the role involves aligning public relations and social media efforts with the overall goals of the organization and business segments, overseeing the reporting of key metrics and results, and implementing processes to enhance team efficiency. The Senior Manager will also supervise the activities of outside public relations agencies, ensuring that all efforts are cohesive and effective.