Senior Manager, Retail Marketing Operations

Lad Advertising - Troy, MI

Full-time - Senior

Troy, MI

Professional, Scientific, and Technical Services

About the position

The Senior Marketing Manager is responsible for leading marketing communications for auto dealerships, aiming to drive traffic and foster long-term customer relationships. This role involves managing, training, and mentoring a team of Marketing Managers, while also collaborating with various stakeholders to optimize marketing strategies and ensure effective execution of annual marketing plans.

Responsibilities

• Manage and lead a team of 3 - 6 Marketing Managers
• Lead, train, mentor and assist in hiring Marketing Managers when needed
• Organize at least quarterly team training meetings
• Support and assist team Marketing Managers with all stores including focus stores as assigned by GVP
• Lead communications to GVPs regarding team area of focus store action plans and status
• Serve as an expert resource for internal marketing teams, GVP, and store managers
• Communicate and educate professionally to generate enthusiasm for each store's marketing strategies and plans
• Provide feedback, guidance, and recommendations on Lithia Marketing products, processes, or offerings
• Recommend and coordinate Group General Manager marketing trainings in partnership with GVP
• Assist Director Marketing with national marketing bi-annual training meetings
• Develop and lead traffic generation and in-store traffic management ROI meetings with a focus on Digital/Online Marketing and CRM/store process
• Partner with each assigned store General Manager to build and execute annual marketing communications plans that achieve store Annual Operating Plan goals with efficient marketing spend ROI
• Collaborate with internal LAD Marketing team members and external agencies to create content and measure campaign results
• Optimize clients' digital marketing presence
• Report Marketing ROI
• Enhance conversions on Website, Social, and Third-Party listing sites
• Share best practices for Digital Retailing integration
• Review in-store CRM practices and results, focusing on measurement, reporting, and increasing sales
• Review in-store CRM task management to ensure timely and connected actions.

Requirements

• Strong attention to detail
• Sense of urgency
• Excellent communication skills
• Experience with Google Analytics, Firstlook, and dealership CRM systems (e.g., CDK, eLeads, VinSolutions, DealerSocket)
• Familiarity with Digital Retailing tools
• Passionate about applying multi-disciplined marketing strategies to sell and service cars and satisfy customers
• Data/Budget analysis skills to understand efficacy and ROI of marketing strategies
• Proficient in Microsoft Office Suite
• Bachelor's degree in Business, Marketing, Communications, Advertising, or commensurate experience
• 15+ years in Marketing or Digital Automotive retailing experience

Nice-to-haves

• Experience with online and social marketing
• Knowledge of automotive traffic and sales processes

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Employee stock purchase plan
• Health insurance
• Life insurance
• Paid holidays
• Paid time off (PTO)
• Short and Long-Term Disability
• Wellness Programs