Senior Manager, Retail Marketing Operations

Lithia Motors - Troy, MI

Full-time - Senior

Troy, MI

Motor Vehicle and Parts Dealers

About the position

The Senior Marketing Manager is responsible for leading marketing communications for auto dealerships, aiming to drive traffic and foster long-term customer relationships. This role involves managing a team of Marketing Managers, providing training and mentorship, and collaborating with various stakeholders to optimize marketing strategies and achieve operational goals.

Responsibilities

• Manage and lead a team of 3 - 6 Marketing Managers
• Lead, train, mentor and assist in hiring Marketing Managers when needed
• Organize at least quarterly team training meetings
• Support and assist team Marketing Managers with all stores including focus stores as assigned by GVP
• Lead communications to GVPs regarding team area of focus store action plans and status
• Serve as an expert and resource for internal marketing teams, GVP, and store managers
• Provide feedback, guidance, and recommendations on Lithia Marketing products, processes, or offerings
• Recommend and coordinate Group General Manager marketing trainings in partnership with GVP
• Assist Director Marketing with national marketing bi-annual training meetings
• Develop and lead traffic generation and in-store traffic management ROI meetings with emphasis on Digital/Online Marketing and CRM/store process
• Partner with each assigned store General Manager to build and execute annual marketing communications plans
• Partner with internal LAD Marketing team members and external agencies to create content and measure campaign results
• Optimize clients' digital marketing presence
• Report Marketing ROI
• Enhance conversions on Website, Social, and Third-Party listing sites
• Share best practices for Digital Retailing integration
• Review in-store CRM practices and results, focusing on measurement, reporting, and increasing sales
• Review in-store CRM task management to ensure timely and connected actions.

Requirements

• Strong attention to detail
• Sense of urgency
• Excellent communication skills
• Experience with Google Analytics, Firstlook, and various Dealership CRM systems (e.g., CDK, eLeads, VinSolutions, DealerSocket)
• Passionate about applying multi-disciplined marketing strategies to sell and service cars and satisfy customers
• Data/Budget analysis skills to understand efficacy and ROI of marketing strategies
• Proficient in Microsoft Office Suite
• Bachelor's degree in Business, Marketing, Communications, Advertising or commensurate experience
• 15+ years in Marketing or Digital Automotive retailing experience

Nice-to-haves

• Experience with online and social marketing
• Familiarity with automotive traffic and sales processes

Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs