Senior Manager Security Product Marketing

$120,000 - $243,000/Yr

Verizon Communications - Ashburn, VA

Full-time - Mid Level

Remote - Ashburn, VA

Telecommunications

About the position

The Senior Manager of Security Product Marketing at Verizon is responsible for developing and executing the marketing strategy for the company's Security products and solutions. This role involves collaboration with various teams to enhance product visibility and drive sales across different market segments, including Business Markets, Global Enterprise, and Public Sector. The position requires leveraging market data and customer insights to create effective launch and growth strategies for both new and existing products.

Responsibilities

• Develop and execute the marketing strategy for Verizon Business Group's Security products and solutions.
• Collaborate with product management to create business cases and define key performance indicators (KPIs) for product success.
• Work with sales and solution architects to develop product value propositions and market differentiation strategies.
• Leverage market data and customer analytics to inform product launch and growth strategies.
• Create sales enablement materials and execute campaigns to drive demand for security products.

Requirements

• Six or more years of relevant experience in product marketing or related fields.
• Experience in value proposition creation and sales enablement execution.
• Demonstrated experience in thought leadership and demand generation campaigns.
• Strong project management and analytical skills.

Nice-to-haves

• A Master's degree in a relevant field.
• Experience in market research analysis.
• Prior experience with zero trust security technology.
• Experience in strategic consulting with a focus on business development and marketing.

Benefits

• Hybrid work environment with flexibility to work from home and office.
• Opportunities for professional development and career growth.