Senior Manager Security Product Marketing

$120,000 - $243,000/Yr

Verizon Communications - Alpharetta, GA

Full-time - Mid Level

Remote - Alpharetta, GA

Telecommunications

About the position

The position involves leading the marketing strategy, design, and execution plan for Verizon Business Group's Security products and solutions. The role focuses on growing these products across various markets, leveraging data and insights to develop effective launch and growth strategies. The individual will collaborate with multiple teams to create value propositions and activation strategies, ensuring alignment with business objectives.

Responsibilities

• Develop and execute marketing strategy for Verizon Business Group's Security products and solutions.
• Leverage market data and customer analytics to inform product launch and growth strategies.
• Serve as the product and portfolio Chief Marketing Officer (CMO) for designated product areas.
• Collaborate with product management to create business cases and define key performance indicators (KPIs).
• Work with marketing, sales, and solution architects to develop product value propositions and market differentiation strategies.

Requirements

• Six or more years of relevant experience in product marketing or related fields.
• Experience in value proposition creation and sales enablement.
• Demonstrated ability in thought leadership, demand generation, and innovative sales tactics.
• Strong project management and analytical skills.

Nice-to-haves

• A Master's degree in a relevant field.
• Experience in market research analysis.
• Prior experience in marketing or product management with zero trust security technology.
• Experience in strategic consulting with a business development focus.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance