Senior Manager, SEO and Web

CubeSmart - Malvern, PA

Full-time - Mid Level

Remote - Malvern, PA

Real Estate

About the position

CubeSmart is seeking a highly motivated and detail-oriented Senior Manager of SEO and Conversion Rate Optimization (CRO) to join their dynamic marketing team. This hybrid role involves driving organic growth, enhancing user experience on the web, and optimizing conversion rates on the website. The successful candidate will collaborate with cross-functional teams to ensure a strong digital presence that is both search engine optimized and user-friendly.

Responsibilities

• Develop and implement comprehensive SEO strategies to drive organic, direct, and local SEO traffic and improve search engine rankings.
• Conduct keyword research, on-page and off-page optimization, technical SEO audits, and competitor analysis.
• Enhance the overall organic visibility of CubeSmart's digital properties by integrating SEO, content marketing, and UX strategies.
• Ensure that traffic growth translates to measurable business outcomes by focusing on traffic acquisition and customer conversion.
• Collaborate with content marketing and web development teams to integrate SEO best practices into content creation and site architecture.
• Monitor and analyze website performance metrics and provide actionable insights.
• Own the CRO process, driving A/B testing and multivariate testing to optimize key conversion points on the website.
• Analyze data from web analytics and user behavior tools to identify bottlenecks and propose solutions to improve conversion rates.
• Collaborate with design and development teams to implement tests and track performance improvements.
• Work closely with web developers and designers to implement UX improvements and ensure all changes enhance engagement and reduce bounce rates.
• Stay up to date with the latest trends, tools, and best practices in SEO and CRO.

Requirements

• Bachelor's Degree preferred with experience in a marketing department or digital agency, preferably in a business-to-consumer environment.
• 5+ years of experience in SEO, CRO, or a related role with a strong track record of driving organic growth and improving website performance.
• Deep knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz), UX methodologies, and CRO frameworks.
• Strong understanding of technical SEO, user-centered design principles, and web analytics.
• Experience with A/B and multivariate testing, heatmaps, user journey mapping, and web analytics tools (e.g., Monetate, Heap, Hotjar, Google Optimize, Adobe Analytics).
• Excellent analytical and problem-solving skills with the ability to turn insights into actionable plans.
• Strong project management and collaboration skills with experience in a cross-functional environment.
• Ability to perform duties independently with minimal supervision.
• Highly focused on providing excellent customer service.
• Proficiency in MS Office (Word, Excel, Power Point, Outlook).
• Team mentality and strong interpersonal skills.

Nice-to-haves

• Knowledge of HTML, CSS, JavaScript, and content management systems (CMS).
• Experience working with agile development methodologies.