Senior Manager SEO

$82,940 - $199,145/Yr

CVS Health - New York, NY

Full-time - Senior

New York, NY

Health and Personal Care Retailers

About the position

The Senior SEO Manager at CVS Health will lead the organic search efforts to enhance search visibility and drive traffic and sales for the brand. This role requires a blend of strategic and tactical expertise in SEO, focusing on achieving measurable business results. The manager will collaborate with various teams to execute SEO strategies and optimize content, ensuring alignment with best practices and industry trends.

Responsibilities

• Develop and execute a comprehensive SEO strategy across core businesses (Front Store, Pharmacy, and Health Services)
• Implement on-page and off-page SEO strategies to improve search engine rankings and user experience
• Conduct keyword and competitive research to identify new growth opportunities
• Perform regular SEO audits to identify and resolve technical issues
• Own the SEO content strategy, collaborating with internal and external partners to drive measurable impact and evolving the approach in response to search changes
• Work cross-functionally with Content Marketing to identify and expose content gaps, using data to influence content productions
• Support Search and SEO Products teams in aligning with best practices and relevant PI planning initiatives
• Collaborate closely with the SEM team to develop a comprehensive search strategy for expanded reach
• Leverage available SEO tools for data analysis and insights generation
• Publish weekly, monthly, and quarterly reports outlining insights and growth opportunities
• Stay current on industry trends, emerging technologies, and advancements in search engine algorithms; guide the organization through changes
• Serve as a subject matter expert on SEO
• Lead a small team of in-house or agency SEO professionals
• Inspire and motivate others, fostering a positive and collaborative team culture

Requirements

• 7+ years of hands-on tactical and strategic experience in SEO with a focus on results-driven programs
• 3+ years of SEO content experience driving business results through content development
• 3+ years of experience leading a team (agency or in-house)
• Ability to work onsite 3 days a week (Tues, Wed, Thurs)

Nice-to-haves

• Demonstrated experience in SEO strategies spanning across Product, Content, and Local, aimed at driving traffic and sales growth
• 5+ years of eCommerce expertise with experience across all channels
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
• Expert-level analytical and critical thinking skills, including using measurement and analyzing large datasets
• Experience in reporting on SEO performance and presenting ideas, updates, and results to business partners at various levels
• “Test & learn” mindset with the ability to make decisions and pivot quickly
• Strong prioritization skills, focusing on critical tasks, communicating, and aligning conflicting priorities, and proposing solutions
• Excellent communications skills and experience cultivating relationships and collaborating with agency partners and cross-functional teams
• Proficiency in using SEO tools and analytics platforms (Google Search Console, Adobe, SEOClarity, SEMRush, Botify, Screaming Frog, etc.) to track, analyze, and interpret data to make data-driven decisions and optimizations

Benefits

• Full range of medical, dental, and vision benefits
• 401(k) retirement savings plan
• Employee Stock Purchase Plan
• Fully-paid term life insurance plan
• Short-term and long-term disability benefits
• Well-being programs
• Education assistance
• Free development courses
• CVS store discount
• Paid Time Off (PTO) or vacation pay
• Paid holidays throughout the calendar year