Senior Manager, SEO

Activecampaign - Chicago, IL

Full-time - Senior

Chicago, IL

Professional, Scientific, and Technical Services

About the position

As a Senior Manager of SEO at ActiveCampaign, you will play a crucial role in enhancing the company's organic search performance. Your primary focus will be on increasing overall traffic, free trials, conversions, and new business through strategic SEO initiatives. This position involves providing technical and international SEO guidance, identifying opportunities for scaling organic business, executing recommendations, and managing reporting for organic search efforts. You will collaborate closely with content and site teams to implement strategies and also engage in hands-on execution of SEO tasks.

Responsibilities

• Identify opportunities for technical improvements across the ActiveCampaign website.
• Execute on opportunities to scale non-brand organic traffic to ActiveCampaign.
• Maximize performance of editorial and glossary content to improve traffic to high-converting content.
• Work on scaled, pseudo-programmatic search projects and free tools targeted at non-brand search.
• Provide international SEO guidance to ensure good search experiences in multiple languages.
• Guide improvements on site architecture and navigation for better user experience and search performance.
• Report on the performance of search-based projects, focusing on course correction and identifying new growth opportunities.

Requirements

• 8+ years of marketing experience, with at least 5+ years dedicated to SEO.
• Experience with technical and international SEO.
• Experience with CMS migration, page consolidation/redirects, and on-page performance.
• Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker.
• Strong reporting skills with the ability to narrate the impact of organic programs on business outcomes.