Adidas - Portland, OR
posted 20 days ago
About the position
Excellence in organic search is one of the pillars of our overall Digital Marketing strategy and is of vital importance for our site traffic generation. The Senior Manager, SEO is a key member of the eCommerce and retail Performance Marketing team, responsible for driving and optimizing our organic search activities. This position will contribute to building and executing the adidas NAM SEO strategy, in partnership with the Global SEO team, and will work with varied stakeholders to ensure its successful implementation. This person will fully support the channel objectives to drive high quality traffic to the NAM online stores and brick-and-mortar retail locations to accelerate revenue growth with a primary focus on profitability. The ideal candidate will also connect with Brand Marketing colleagues to fully exploit all SEO opportunities in the US and Canada. This person will play a key role within the adidas NAM Digital and Marketing teams and collaborate closely with the broader NAM eCommerce, retail and Global teams to help create a best-in-class program.
Responsibilities
- Create and execute the adidas NAM SEO strategy, ensuring alignment with NAM Brand & Performance Marketing initiatives, Global SEO, Digital Activation, Analytics, Operations, and Global IT.
- Build and develop a best-in-class SEO team that influences, advises, and activates at all levels of the product design and launch cycle.
- Lead and drive the day-to-day adidas NAM SEO operations for editorial and off-site SEO with KPI and goal accountability.
- Initiate SEO projects to grow a multimillion-dollar revenue channel by addressing internal organization, technical, and offsite elements.
- Stay abreast of the evolution of search experiences and align team resources and efforts to future-proof our traffic generation programs.
- Influence, challenge and create change across the broader global SEO, eCommerce product development and IT roadmaps.
- Serve as the voice of SEO in the NAM offices responsible for evangelizing SEO.
- Act as the NAM SEO expert, driving best practice definition and execution, including training internal stakeholders.
Requirements
- Bachelor's degree required.
- 7+ years hands-on Off-site SEO or Traffic Generation experience (either agency or client side).
- Proficiency with some or all of these SEO tools/platforms: Google Search Console, Bing Webmaster Tools, Nightwatch, Moz, Semrush, Ahrefs, Screaming Frog, Adobe and Google Analytics.
- Advanced computer skills with proven Excel experience.
- 1-2 years of previous people management experience.
Nice-to-haves
- Possesses a leadership presence with an ability to articulate a coherent SEO vision.
- Ability to influence leaders at all levels of the organization.
- A demonstrated passion for SEO and eCommerce/performance marketing.
- Extremely analytical, data driven and a clear, independent thinker.
- Commercially driven and interested in the broader business context.
- Strong time management, planning and organizational skills.
- Ability to work well under pressure and within tight deadlines.
Benefits
- Robust and progressive medical, including HSA or FSA options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support.
- Short and long-term disability, and basic life and AD&D insurance.
- 401k plan and Stock Purchase Plan with employer match.
- Education assistance and generous Leave policies including 14 weeks of paid parental leave.
- Annual bonus based on both company and personal performance.
- Prorated flexible time off that increases with years of service.
- Twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
- Hybrid work environment, working 3 days in office and 2 days remote.
