Senior Manager, SEO

Activecampaign - Chicago, IL

Full-time - Senior

Chicago, IL

Professional, Scientific, and Technical Services

About the position

The Senior Manager, SEO at ActiveCampaign is responsible for enhancing the company's organic search performance, driving traffic, free trials, conversions, and new business. This role involves providing technical and international SEO guidance, identifying opportunities for scaling organic business, executing recommendations, and managing reporting for organic search initiatives. The position requires a hands-on approach, collaborating closely with content and site teams to implement strategies and improve overall search performance.

Responsibilities

• Identify opportunities for technical improvements across the ActiveCampaign website
• Identify and execute on opportunities to scale non-brand organic traffic to ActiveCampaign
• Maximize performance of editorial/glossary content to improve traffic to high-converting content
• Work on scaled, pseudo-programmatic search projects/free tools targeted at non-brand search
• Provide international SEO guidance, ensuring good search experiences in languages other than English
• Provide guidance on site architecture and navigation for improvements to user experience and search performance
• Report on the performance of search-based projects on an ongoing basis, focusing on course correction and identifying new growth opportunities.

Requirements

• 8+ years of marketing experience, with at least 5+ years dedicated to SEO
• Experience with technical and international SEO
• Experience with CMS migration, page consolidation/redirects, and on-page performance
• Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker
• Strong reporting skills, with the ability to tell a story about data and the effects of organic programs on the business.

Nice-to-haves

• Experience with Craft CMS is preferred