Senior Manager SEO

$82,940 - $199,145/Yr

CVS Health - Wellesley, MA

Full-time - Mid Level

Wellesley, MA

Health and Personal Care Retailers

About the position

The CVS Total Search team is seeking an experienced Senior SEO Manager who possesses a deep understanding of SEO best practices and a proven track record in managing, optimizing, and enhancing organic search presence for large brands. This role is pivotal in owning the organic search efforts, with a focus on improving search visibility, increasing site traffic, and driving sales. The Senior SEO Manager will engage in both strategic and tactical operations, ensuring that tangible business results are achieved. In this hands-on position, the Senior SEO Manager will collaborate with the SEO team to execute quarterly and annual organic search strategies. This includes partnering with the Search and SEO Products, Paid Search, and Content teams to ensure successful implementation of these strategies. The role also involves working closely with business owners, marketing teams, agencies, and analytics partners to drive collaborative strategies, identify growth opportunities, and contribute to the overall growth of the SEO program. The ideal candidate will have a strong domain knowledge in SEO, excel at building cross-functional partnerships, and leverage data and insights to inform search strategies that yield positive business outcomes. This is a hybrid role, requiring the candidate to work onsite three days a week (Tuesday, Wednesday, and Thursday).

Responsibilities

• Develop and execute a comprehensive SEO strategy across core businesses (Front Store, Pharmacy, and Health Services)
• Implement on-page and off-page SEO strategies to improve search engine rankings and user experience
• Conduct keyword and competitive research to identify new growth opportunities
• Perform regular SEO audits to identify and resolve technical issues
• Own the SEO content strategy, collaborating with internal and external partners to drive measurable impact and evolving the approach in response to search changes
• Work cross-functionally with Content Marketing to identify and expose content gaps, using data to influence content productions
• Support Search and SEO Products teams in aligning with best practices and relevant PI planning initiatives
• Collaborate closely with the SEM team to develop a comprehensive search strategy for expanded reach and cross-channel impact
• Leverage available SEO tools for data analysis and insights generation
• Publish weekly, monthly, and quarterly reports outlining insights and growth opportunities
• Stay current on industry trends, emerging technologies, and advancements in search engine algorithms; guide the organization through changes
• Serve as a subject matter expert on SEO
• Lead a small team of in-house or agency SEO professionals
• Inspire and motivate others, fostering a positive and collaborative team culture

Requirements

• 7+ years of hands-on tactical and strategic experience in SEO with a focus on results-driven programs
• 3+ years of SEO content experience driving business results through content development
• 3+ years of experience leading a team (agency or in-house)
• Ability to work onsite 3 days a week (Tues, Wed, Thurs)

Nice-to-haves

• Demonstrated experience in SEO strategies spanning across Product, Content, and Local, aimed at driving traffic and sales growth
• 5+ years of eCommerce expertise with experience across all channels
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices
• Expert-level analytical and critical thinking skills, including using measurement and analyzing large datasets
• Experience in reporting on SEO performance and presenting ideas, updates, and results to business partners at various levels
• “Test & learn” mindset with the ability to make decisions and pivot quickly
• Strong prioritization skills, focusing on critical tasks, communicating, and aligning conflicting priorities, and proposing solutions
• Excellent communications skills and experience cultivating relationships and collaborating with agency partners and cross-functional teams
• Proficiency in using SEO tools and analytics platforms (Google Search Console, Adobe, SEOClarity, SEMRush, Botify, Screaming Frog, etc.) to track, analyze, and interpret data to make data-driven decisions and optimizations

Benefits

• Full range of medical, dental, and vision benefits
• 401(k) retirement savings plan
• Employee Stock Purchase Plan
• Fully-paid term life insurance plan
• Short-term and long-term disability benefits
• Numerous well-being programs
• Education assistance
• Free development courses
• CVS store discount
• Discount programs with participating partners
• Paid Time Off (PTO) or vacation pay
• Paid holidays throughout the calendar year