Senior Manager, SEO

adidas - Portland, OR

Full-time - Senior

Hybrid - Portland, OR

Leather and Allied Product Manufacturing

About the position

The Senior Manager, SEO is a pivotal role within the eCommerce and retail Performance Marketing team at adidas, focusing on driving and optimizing organic search activities. This position is responsible for developing and executing the adidas NAM SEO strategy in collaboration with the Global SEO team, ensuring alignment with various stakeholders to enhance site traffic and revenue growth. The role emphasizes profitability and aims to leverage SEO opportunities in the US and Canada, contributing to a best-in-class digital marketing program.

Responsibilities

• Create and execute the adidas NAM SEO strategy, ensuring alignment with NAM Brand & Performance Marketing initiatives, Global SEO, Digital Activation, Analytics, Operations, and Global IT.
• Build and develop a best-in-class SEO team that influences, advises, and activates at all levels of the product design and launch cycle.
• Provide leadership, guidance, performance management, and development to achieve team objectives.
• Lead and drive the day-to-day adidas NAM SEO operations for editorial and off-site SEO with KPI and goal accountability by monitoring and reporting US performance to Leadership and Global.
• Initiate SEO projects to grow a multimillion-dollar revenue channel by addressing internal organization, technical, and offsite elements.
• Stay abreast of the evolution of search experiences and align team resources and efforts to future-proof traffic generation programs.
• Influence, challenge and create change across the broader global SEO, eCommerce product development and IT roadmaps to achieve goals and mitigate risk to traffic and revenue.
• Serve as the voice of SEO in the NAM offices responsible for evangelizing SEO.
• Act as the NAM SEO expert, driving best practice definition and execution, including training internal stakeholders.

Requirements

• Bachelor's degree required
• 7+ years hands-on Off-site SEO or Traffic Generation experience (either agency or client side)
• Proficiency with SEO tools/platforms such as Google Search Console, Bing Webmaster Tools, Nightwatch, Moz, Semrush, Ahrefs, Screaming Frog, Adobe and Google Analytics
• Advanced computer skills with proven Excel experience
• 1-2 years of previous people management experience

Nice-to-haves

• Experience in data analysis and testing
• Knowledge of offsite optimization
• Familiarity with AI search and digital PR
• Understanding of front-end/content and UX

Benefits

• Robust medical coverage including HSA and FSA options
• Dental and vision insurance
• Prescription drug coverage
• Adoption, surrogate, and fertility support
• Short and long-term disability insurance
• Basic life and AD&D insurance with supplemental options
• 401k plan with employer match
• Stock Purchase Plan with employer match
• Education assistance
• 14 weeks of paid parental leave
• Annual bonus based on company and personal performance
• Flexible time off accrual
• Twelve paid holidays
• Service Time Off during milestone years
• Hybrid work environment (3 days in office, 2 days remote)