Senior Manager, Small Business Lifecycle Growth Marketing

Comcast - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Broadcasting and Content Providers

About the position

The Senior Manager, Small Business Lifecycle Growth Marketing is responsible for leading strategic marketing initiatives aimed at promoting advanced connectivity solutions and cybersecurity services tailored for small businesses. This role emphasizes customer journey mapping, engagement, retention, and growth through targeted marketing programs, while also contributing to national campaigns and competitive analysis.

Responsibilities

• Lead and own the strategy for end-to-end customer journey mapping, focusing on onboarding, upsell, and customer upsell email programs.
• Drive existing customer engagement and retention strategies, optimizing customer interactions across multiple channels.
• Identify opportunities for enhancing the customer experience and increasing customer lifetime value.
• Understand and effectively communicate the details of CB Mobile's promotional device offers and new product introductions to cross-functional teams and external partners.
• Ensure alignment of promotional offers with marketing goals, ensuring they resonate with existing customers and drive desired outcomes.
• Keep abreast of competitor activity, including changes to their promotional offers, go-to-market strategies, and messaging.
• Provide regular updates and insights to leadership on market dynamics and opportunities for competitive differentiation.
• Collaborate with cross-functional teams to develop strategic marketing briefs for national campaigns, ensuring alignment with broader business goals and customer engagement strategies.
• Partner with Data Science team to submit intakes for audience selection and suppressions for email campaigns.
• Collaborate with Analytics team to assess their impact on customer retention and growth.
• Maintain and distribute the small business offer playbook to ensure consistency and clarity in messaging across channels.
• Support the strategic development of customer segmentation test and learn activation planning.
• Recommend ideas for testing and optimizations to enhance campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 7+ years of experience in marketing strategy, customer lifecycle management, or related roles, preferably in telecommunications or technology sectors.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication skills with the ability to present complex information clearly and concisely to senior leadership.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Strong understanding of audience segmentation and personas, digital marketing, and email program strategies.
• Experience with marketing automation platforms, CRM systems, and customer analytics tools.
• Ability to think creatively and develop innovative strategies to engage and retain customers.

Benefits

• Health insurance coverage
• Dental insurance coverage
• Vision insurance coverage
• 401k retirement savings plan
• Paid holidays
• Paid time off (PTO)
• Flexible scheduling options
• Professional development opportunities
• Employee discount programs