Senior Manager - Social Media & Digital Marketing

$78,000 - $85,176/Yr

Society For Technical Communication

Full-time - Mid Level

Remote

Professional, Scientific, and Technical Services

About the position

The American Association for Justice (AAJ) is dedicated to preserving the constitutional right to trial by jury and ensuring that individuals have a fair opportunity to seek justice when injured by the negligence or misconduct of others, even when it involves challenging powerful corporations. In line with this mission, AAJ is seeking a Senior Manager - Social Media & Digital Marketing to join its Marketing department. This role is pivotal in developing, managing, and executing AAJ's social media strategy, while actively seeking opportunities to enhance the organization’s visibility and mission through various online campaigns, paid advertising, stakeholder engagement, and the growth of social media channels. The Senior Manager will be responsible for generating, editing, publishing, and sharing engaging social media content daily across platforms such as Twitter, Facebook, Instagram, and LinkedIn. This includes the day-to-day management and execution of social media campaigns, ensuring a consistent voice across multiple platforms. The role requires creating actionable plans to grow and maintain followers, increase sales, and measure, analyze, and report on progress. Additionally, the Senior Manager will create and maintain a content calendar that encompasses digital campaigns, social media strategy, and performance objectives. Collaboration with internal partner groups is essential to create holistic and varied content. The Senior Manager will continually monitor all AAJ social media platforms and brand mentions, engaging where appropriate, and will be tasked with creating and maintaining a unique and noteworthy persona for AAJ online. Managing paid digital advertising campaigns, editing or creating online web content, and working with marketing team members to gather metrics for performance measurement are also key responsibilities. Staying updated with current technologies and trends in social media, digital advertising, design tools, and applications is crucial for success in this role. The position also involves maintaining photography archives to support content creation.

Responsibilities

• Generate, edit, publish, and share engaging social media content daily on various platforms.
• Manage and execute social media campaigns, ensuring a consistent voice across multiple platforms.
• Create actionable plans to grow and maintain followers and increase sales.
• Measure, analyze, and report on social media performance and progress.
• Create and maintain a content calendar for digital campaigns and social media strategy.
• Collaborate with internal partner groups to create varied content.
• Monitor AAJ social media platforms and engage with brand mentions.
• Create and maintain a unique online persona for AAJ.
• Manage paid digital advertising campaigns.
• Edit and create online web and social media videos.
• Work with marketing team members to gather metrics for performance reporting.
• Stay updated with current technologies and trends in social media and digital advertising.
• Maintain photography archives.

Requirements

• Bachelor's degree preferably in marketing or communications.
• Minimum 5 years of professional experience in web-based/digital promotion and social media content strategy.
• Expertise using social media platforms and management software.
• Experience in email marketing, digital marketing, and digital advertising.
• Strong writing and copy-editing skills with attention to detail.
• Strong organizational and project management skills.
• Experience with project management software.
• Independent initiative and ability to lead hybrid teams.
• Intermediate to advanced skills in office software.
• Creative experience with video-editing and visual design software.
• Ability to thrive in a fast-paced environment and manage competing priorities.
• Commitment to issues important to AAJ and its members.

Benefits

• Hybrid work schedule with onsite work Tuesday through Thursday and 100% remote work for August.
• Comprehensive health insurance including medical, dental, vision, life, disability, and FSA.
• 401K with employer match.
• Generous paid leave including vacation, sick, personal, and parental leave.
• 11 federal holidays and paid time off between Christmas and New Year's.
• Subsidized metro transit and/or parking benefits.
• Professional development opportunities.
• Company social events.
• Office conveniently located near Gallery Place/Chinatown metro station in downtown Washington, DC.