Senior Manager, Social Media, Global Communications

$99,400 - $163,800/Yr

The Estée Lauder Companies

Full-time - Senior

Chemical Manufacturing

About the position

The Senior Manager, Social Media at Estée Lauder Companies is a strategic and creative role responsible for leading the development and execution of the company's corporate social media channels. This position is integral to the Global Communications team, focusing on creating a long-term social media strategy that aligns with the company's core narratives and values. The role involves ideating engaging content, enhancing brand visibility, and fostering connections with key audiences while overseeing a team member responsible for community management.

Responsibilities

• Develop and implement comprehensive social media strategies that align with the company's key messages and business priorities.
• Create and manage a global content calendar, collaborating closely with cross-functional teams to align social media efforts with relevant campaigns, announcements, and product launches.
• Ideate compelling, high-quality content ideas (including copy, visuals, and videos) that resonate with target audiences across channels.
• Monitor social media trends, tools, and analytics to identify opportunities for innovation and growth, and stay ahead of industry changes.
• Oversee community management strategy to increase engagement with key audiences and expand reach.
• Analyze performance metrics and KPIs to measure the effectiveness of campaigns and optimize content strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 7-9 years of experience in social media management, with a proven track record of executing successful campaigns across various platforms.
• Deep understanding of social media platforms (including Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.), their unique features, and best practices for content optimization.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives and adapt tone to fit different audiences and channels.
• Strong analytical skills and experience using social media analytics tools (e.g., Dash Hudson, Opal, Sprinklr) to interpret data and make data-driven decisions.
• Proven leadership experience, with the ability to manage and inspire a team, foster collaboration, and mentor rising talent.
• Ability to thrive in a fast-paced environment, prioritize tasks, and manage multiple projects simultaneously while maintaining attention to detail.
• Entrepreneurial mindset with a proactive approach to problem-solving and a passion for innovation in digital and social media.
• Experience in working with a globally matrixed multi-brand organization preferred.

Benefits

• Health insurance coverage
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time