Senior Manager, Social Media & Influencer Marketing

$131,662 - $210,680/Yr

Brooks International - Seattle, WA

Full-time - Senior

Seattle, WA

Merchant Wholesalers, Durable Goods

About the position

The Senior Manager, Social Media & Influencer Marketing at Brooks is responsible for leading and evolving the strategic vision for the company's social media and influencer marketing efforts across North America. This role involves overseeing collaboration among team members to ensure alignment with broader brand and business goals, advocating for the importance of social and influencer marketing in driving brand awareness and engagement, and delivering measurable results through dynamic programs and campaigns.

Responsibilities

• Set the overarching strategy for social media and influencer marketing, ensuring alignment with Brooks' global and North America marketing goals.
• Lead annual and quarterly budget planning for social media and influencer programs, ensuring effective allocation and prioritization of resources to maximize impact.
• Collaborate with cross-functional teams (e.g., PR, Retail, Digital, Product, and Creative) to integrate social and influencer strategies into broader brand initiatives.
• Establish KPIs and benchmarks for success, leveraging data and analytics to inform decision-making and optimize programs.
• Lead relationships with external agency partners, ensuring they deliver innovative, best-in-class solutions that align with Brooks' brand values and objectives.
• Set clear expectations and provide strategic guidance to agency teams, driving excellence in creativity, execution, and performance.
• Regularly evaluate agency performance, offering constructive feedback and identifying opportunities for growth and improvement.
• Foster a collaborative and productive partnership environment that pushes agency partners to innovate and exceed goals.
• Lead, mentor, and manage teams, fostering a collaborative and innovative environment.
• Support the professional growth and development of team members, providing coaching and guidance on strategy, execution, and analytics.
• Guide the evolution of Brooks' social media strategy across all key platforms (e.g., Instagram, FB, TikTok, YouTube, Threads, and more).
• Partner with the Social Media Manager to oversee content planning and development, ensuring alignment with brand voice and tone.
• Identify and prioritize new platforms, trends, and technologies that align with brand objectives.
• Collaborate with the Influencer Marketing Manager to refine and expand Brooks' influencer programs, focusing on authenticity, community building, and measurable impact.
• Oversee key influencer partnerships and activations, ensuring alignment with brand priorities and storytelling goals.
• Build and maintain relationships with key influencers, ambassadors, and third-party agencies to drive strategic partnerships.
• Ensure effective negotiation strategies are implemented to secure partnerships with influencers at competitive rates, maximizing ROI while maintaining high-quality relationships.
• Promote content amplification and sharing across influencer and social teams.
• Partner with internal stakeholders (e.g., Product, Retail, Events) to create integrated campaigns and leverage opportunities for social and influencer synergy.
• Work with global counterparts to ensure alignment and sharing of best practices across regions.
• Ensure all campaigns and initiatives are supported by robust measurement and reporting frameworks.
• Deliver insights-driven post-mortems to inform future strategies and enhance program effectiveness.
• Stay ahead of industry trends and competitive benchmarks to position Brooks as a leader in social and influencer marketing.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• 10+ years of experience in social media and influencer marketing.
• 5+ years in a leadership role.
• Proven track record of managing and growing social media channels and influencer programs with measurable success.
• Deep understanding of major social media platforms, influencer engagement strategies and emerging trends.
• Robust agency management experience.
• Personal experience producing social media content, editing, storyboarding, writing creative treatments, is a plus.
• Strong leadership and team management skills, with a passion for mentoring and developing talent.
• Exceptional project management and organizational abilities, with experience managing budgets and resources.
• Excellent communication and presentation skills, with the ability to influence and inspire stakeholders at all levels.

Nice-to-haves

• Talent management and/or talent agency experience is a plus.

Benefits

• Medical, dental, vision, life and AD&D insurance
• Disability insurance
• HSA and employer contribution
• FSA
• Family & fertility assistance
• 401K Savings Plan and match
• Employee assistance program
• Transportation assistance
• Generous time off including up to five weeks of paid time off
• Eleven paid holidays
• Paid sick and parental leave
• Annual bonus based on company performance
• Product discounts
• Employee recognition
• Fitness discounts
• Volunteer and donation benefits