SENIOR MANAGER, SOCIAL MEDIA

$90,000 - $156,000/Yr

Washington Wizards - Washington, DC

Part-time - Mid Level

Washington, DC

0

Performing Arts, Spectator Sports, and Related Industries

About the position

The Senior Manager, Social Media is responsible for overseeing the day-to-day programming and posting for all Wizards social media accounts. This role involves leading the channel strategy, managing the content calendar, and crafting engaging posts to inform and connect with target audiences. The position aims to develop a distinct voice and tone for the Wizards' social media presence while driving engagement and audience growth across various platforms.

Responsibilities

• Oversee content calendars and handle postings and caption writing for all social channels, including Instagram, TikTok, Facebook, X, YouTube, Snapchat, and LinkedIn.
• Create, capture, and produce video features, including game highlights, interviews, and other on-demand content from games, practices, and media availability.
• Build quick-turn videos for daily social use, including short-form and behind-the-scenes.
• Ideate content and strategies to create revenue enhancing content across partnerships, ticketing, and retail, with an added focus on growing social following and league rankings on all platforms.
• Set critical metrics, strategy, and ongoing recommendations for audience growth and fan engagement across existing and new platforms.
• Optimize content for each social platform in terms of sizing, relevance, and timing.
• Collaborate with internal teams to develop and manage weekly social publishing calendars.
• Develop and produce engaging content including memes, gifs, and trendy social-worthy static and motion graphics.
• Partner with Marketing to drive the strategy for using social influencers and content creators to generate engagement and reach new audiences.
• Apply social media reach to drive revenue and engagement including ticket sales, merchandise sales, and sponsorships.
• Serve in a leadership role within the social media team, leading social media coordinators, interns, and part-time/seasonal staff.
• Support internal reporting and analytics on social media performance and growth.
• Support game day/night coverage for all team games and events.
• Other duties as assigned.

Requirements

• Bachelor's degree.
• 5+ years of experience in social media and/or digital marketing.
• Proven understanding of social media platforms including Facebook, Twitter, Instagram, Snapchat, Twitch, YouTube, TikTok, etc.
• Excellent written and verbal communication skills.
• Strong visual design eye with regard to graphics, photography, and produced video content.
• Self-starter with the ability to work creatively and efficiently in a fast paced, dynamic environment.
• Knowledgeable about NBA players and teams; experience in professional sports is helpful.

Nice-to-haves

• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) a plus, but not required.
• Experience with social listening and analytics tools is preferred.

Benefits

• Health and welfare benefits eligibility.