David Yurman - New York, NY
posted about 1 month ago
David Yurman is seeking a Senior Manager, Social Media to join our dynamic team in New York. This role is pivotal in developing and executing a strategic social media plan that enhances our brand presence, engages our audience, and drives brand awareness, consideration, and conversion. Reporting directly to the Senior Director, Content + Social, the Senior Manager will lead a talented team of social media professionals and work closely with cross-functional teams within the Integrated Marketing department to ensure cohesive and compelling brand messaging. The ideal candidate will possess a deep understanding of social media platforms, particularly Instagram and TikTok, and will be responsible for creating compelling and viral content that resonates with our target audiences. Strong organizational and communication skills, an eye for digital content, and a passion for trends and culture are essential for success in this role. The Senior Manager will oversee the creation of high-quality, visually stunning content in collaboration with the Creative team, ensuring that all content aligns with our brand's elevated voice, style, and aesthetic. In addition to content creation, the Senior Manager will lead analytics and reporting efforts, tracking social media performance metrics and using data-driven insights to refine strategies. This role also involves maintaining an annual budget and collaborating with various teams to ensure brand consistency across all social media content. The Senior Manager will oversee a minimum of two team members and will play a key role in brainstorming sessions and cross-functional projects.