Senior Manager, Social Media

$167,500 - $217,600/Yr

Disability Solutions - New York, NY

Full-time - Senior

New York, NY

Administrative and Support Services

About the position

The Senior Manager of Social Media at Peloton will lead the management of social agency partnerships and collaborate with cross-functional teams to develop and execute a comprehensive digital and social content strategy. This role is pivotal in defining Peloton's social strategy, creating engaging experiences across key platforms, and ensuring the brand's leadership in social marketing through clear, measurable strategies.

Responsibilities

• Oversee execution of social media strategies that propel Peloton's brand further into the digital and social ecosystem.
• Build a center of excellence for social media driving the overall strategy, voice/personality, channel strategy, content approach, etc.
• Manage relationship with social agency partners.
• Devise digital/social media programs and lead digital innovation in social marketing.
• Create guidelines and share best practices.
• Lead the development of Peloton's social strategy across all platforms, including Instagram, TikTok, YouTube, and Facebook.
• Assist in setting guidelines for paid vs. curated content and collaborate with marketing counterparts worldwide.
• Provide recommendations on digital/social media marketing channels based on research and analysis.
• Leverage networks in the digital community to stay updated on new technologies and trends.
• Advance organization's thought leadership efforts by educating stakeholders; act as a subject matter expert.
• Execute social campaigns and content that will be shared globally.
• Oversee parts of the Social Media budget to ensure campaigns are within allocated budget.
• Work closely with creative teams to integrate social strategy into projects and assets.
• Manage Social Media Managers and Coordinator.

Requirements

• 6+ years of social marketing experience.
• Extensive experience using social platforms including Facebook, Instagram, TikTok, and YouTube.
• Experience with moderation and crisis management/social listening and conversion analysis/paid media.
• Proven track record of managing multiple projects and campaigns simultaneously.
• Comfort operating independently in a fast-paced environment; must be adaptable.
• Ability to be both strategic and creative in developing content.

Nice-to-haves

• Experience working with creative teams to influence content for meaningful business outcomes.

Benefits

• Medical, dental and vision insurance
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance and more!