Tucson Roadrunners - Tucson, AZ
posted 3 months ago
The Tucson Roadrunners are seeking a Senior Manager of Social Media to lead the development and execution of innovative social media content and strategies aimed at enhancing the team's online presence, engaging fans, and driving ticket and merchandise sales. This role is pivotal in building a national following and requires a deep understanding of various social media platforms including TikTok, Instagram, X (formerly Twitter), Facebook, and Snapchat, as well as emerging channels. The ideal candidate will possess both strategic and creative skills, with a proven track record of growing social media followings and engaging sports fans through large-scale social strategies and targeted campaigns. In this role, you will be responsible for creating and maintaining a comprehensive social and digital editorial calendar, developing content franchises that align with team initiatives and corporate partnerships, and actively contributing to the Roadrunners' social media accounts. You will also focus on growing the team's social following and sponsorship revenue, while conceptualizing and directing short-form video content tailored for platforms like YouTube and Instagram. Your passion for sports, street culture, and entertainment will be essential in crafting engaging content that resonates with fans. As a Senior Manager, you will lead a team of social media and digital contributors, overseeing recruitment and team development. Collaboration is key, as you will work closely with various departments including video production, creative, and marketing to ensure that all social and digital strategies reflect the Roadrunners' voice and objectives. You will also be responsible for driving the website, app, and email strategies, while maintaining a keen awareness of social platform performance best practices. Your role will involve developing strategic e-commerce campaigns across social media platforms to drive sales and collaborating on brand-defining events to uncover social engagement opportunities. Additionally, you will leverage digital paid advertising to maximize revenue across multiple platforms.