Xcel Energy - Minneapolis, MN
posted about 2 months ago
The Senior Manager of Social Media at Xcel Energy is a pivotal role that leads the development and execution of the company's social media strategy. This position is designed for a dynamic leader who possesses a robust background in both paid and organic social media strategies. The Senior Manager will work to integrate these strategies across all marketing touchpoints, aiming to build brand trust and enhance customer engagement. The role requires a blend of creativity and analytical skills to ensure that social media efforts align with the overall brand goals and product launches. In this position, the Senior Manager will be responsible for developing and implementing innovative, social-first content strategies across various platforms, including Instagram, X/Twitter, Facebook, LinkedIn, and others. The role involves leading and managing a team of social media professionals, fostering a collaborative and innovative work environment. The Senior Manager will also create and oversee the execution of social media campaigns, ensuring they are aligned with the company's brand goals. Collaboration is key in this role, as the Senior Manager will work closely with cross-functional teams to ensure cohesive messaging and maximize the impact of partnerships and sponsorships. Analyzing social media metrics and providing data-driven insights will be essential for optimizing performance and return on investment (ROI). Staying current on social media trends, best practices, and emerging platforms is crucial to maintaining a competitive edge in the industry. Additionally, the Senior Manager will manage relationships with external agencies, influencers, and platform partners, while also developing and maintaining social media policies, guidelines, and best practices for the organization. Budget management and resource allocation for social media initiatives will also fall under the Senior Manager's responsibilities.