Senior Manager, Strategy & Marketing - Comcast Business, Inside Sales Center

$109,460 - $164,189/Yr

Comcast - Denver, CO

Full-time - Mid Level

Denver, CO

Broadcasting and Content Providers

About the position

The Senior Manager, Strategy & Marketing at Comcast Business is responsible for executing marketing strategies to attract new customers and retain existing subscribers. This role involves planning and developing marketing outreach programs, analyzing subscriber responses, and managing marketing expenses to align with business objectives. The position requires leveraging data analytics to inform strategic decisions and improve marketing effectiveness, while collaborating with cross-functional teams to enhance overall performance.

Responsibilities

• Manage marketing expenses to ensure adherence to budget parameters.
• Oversee local promotions and events marketing, coordinating with Direct Sales staff.
• Consult with Marketing/Sales to identify and prioritize strategic analytics opportunities.
• Analyze trends and opportunities in marketing campaigns and sales performance.
• Leverage data analytics to identify performance trends and insights for strategic decision-making.
• Capture, organize, and analyze large data sets to track key metrics and optimize processes.
• Develop core channel strategies for customer targeting and campaign trials to maximize revenue and subscriber growth.
• Collaborate with cross-functional teams to provide actionable insights and develop data-driven strategies.
• Translate business needs into analysis designs to enhance understanding of customers and products.
• Communicate new ideas and potential uses for analytics across the business.

Requirements

• Bachelor's Degree in a relevant field.
• 7-10 years of relevant work experience in marketing or strategy.
• Strong understanding of marketing strategies and analytics.
• Proven team leadership skills and ability to collaborate across functions.

Nice-to-haves

• Experience in the telecommunications industry.
• Familiarity with digital marketing tools and platforms.
• Advanced analytical skills and proficiency in data analysis software.

Benefits

• Competitive salary range of $109,459.62 - $164,189.43.
• Commission eligibility for sales positions.
• Bonus eligibility for non-sales positions.
• Comprehensive health benefits.
• Retirement savings plan options.
• Paid time off and flexible scheduling options.