DirecTV - El Segundo, CA

posted about 1 month ago

Full-time - Mid Level
Remote - El Segundo, CA
Broadcasting and Content Providers

About the position

The Senior Manager of Title Marketing at DIRECTV is responsible for driving awareness and viewership for FAST channels and AVOD content. This role involves developing and executing marketing strategies for individual titles and content franchises, collaborating with various teams to create compelling campaigns that enhance viewer engagement and retention.

Responsibilities

  • Develop and implement comprehensive marketing strategies for assigned titles, including series, films, and licensed content.
  • Manage external meetings with content providers: FAST channel owners and AVOD.
  • Own and communicate a seasonal partnership calendar reflecting show launch opportunities, tentpole events, and stunts to maximize tune-in to the platform.
  • Develop and maintain relationships with key stakeholders, including content creators, production partners, and internal teams.
  • Work closely with PR, Social Media, and Digital Marketing teams to create integrated, multi-channel marketing campaigns.
  • Analyze viewer data and market trends to inform marketing strategies and optimize campaign performance.
  • Plan and project manage the creation of marketing assets, including trailers, key art, and promotional materials.
  • Collaborate with the Product team to optimize title discovery and recommendation algorithms.
  • Monitor and report on campaign performance, providing insights and recommendations to improve future marketing efforts.
  • Stay current with industry trends, competitive landscape, and emerging marketing technologies relevant to the streaming industry.

Requirements

  • Bachelor's degree in Marketing, Communications, or related field; MBA is a plus.
  • 5+ years of experience in entertainment marketing, with at least 3 years in a management role.
  • Proven track record of developing and executing successful marketing campaigns for TV shows, films, or digital content.
  • Strong understanding of digital marketing channels, social media platforms, and content marketing strategies.
  • Experience with data analysis and performance tracking tools to measure campaign effectiveness.
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously.
  • Strong leadership and team management abilities.
  • Creative mindset with the ability to develop innovative marketing concepts and strategies.
  • Excellent communication and presentation skills.
  • Familiarity with the streaming industry and current trends in content consumption.
  • Experience with budget management and resource allocation.

Benefits

  • Competitive salary based on market rates and individual qualifications.
  • Potential for bonuses and additional compensation based on performance.
  • Remote work flexibility allowing location anywhere in the United States.
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