Senior Manager Trade Marketing - Foot Locker, Inc.

adidas - Portland, OR

Full-time - Mid Level

Hybrid - Portland, OR

Leather and Allied Product Manufacturing

About the position

The role involves creating, building, and executing marketing and activation plans for key accounts in the US, aimed at driving significant business growth and improving brand health KPIs. The position requires close collaboration with sales and merchandising teams to ensure successful implementation of marketing strategies at the point of sale.

Responsibilities

• Define and align the seasonal marketing calendar incorporating all relevant aspects of product, retail, and brand activity.
• Execute the seasonal 'Account Marketing Calendar' to ensure adidas wins at the point of sale by category in key doors against agreed KPIs.
• Create, deliver, and execute the activation strategy and roadmap.
• Develop and execute consumer activation activity against targeted categories/concepts across all channels and platforms.
• Secure the highest share of space within key destination doors and locations.
• Drive and secure sell-through and consumer engagement with share growth, ensuring all commercial and strategic goals are met.
• Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell-out.
• Manage the seasonal activation calendar process from virtual download to in-store implementation, including all account interaction meetings at all levels.
• Understand product, customer, and consumer needs from the US market and all channels.
• Support SMU and franchise creation/development where appropriate.
• Act as the 'consumer activation' point of contact both internally and externally.
• Responsible for the execution and implementation process for toolkits needed from briefing customer requirements to in-store deployment (excluding creation).
• Cooperate closely with Global Brand teams to secure best practice implementation of global strategy.
• Conduct relevant reporting activities to measure efficiency and commercial success.
• Manage budgets and costs within agreed measures.
• Understand the consumer retail environment including distribution points, share of buy, competitor concepts, and support tools.
• Establish a high-performance culture and drive employee engagement, leading by example.
• Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
• Identify and develop high-potential talents to fuel the team's succession plan.

Requirements

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience.
• 5-7 years of experience in Category Management, Merchandising, Account Marketing, or Sales.
• High professional maturity and strong collaborative skills.
• Strong communication and influencing skills with the ability to make fact-based decisions.
• Strong analytical skills and structured, organized, process-oriented approach.
• Ability to work effectively within a team environment and under pressure.
• Intermediate to advanced skills in MS Office.
• Fluent in English.

Nice-to-haves

• Previous experience in Category Management or Merchandising/Ranging/SMU/Sales.
• Strong business acumen with the ability to assume a broader perspective (cross-markets/global).

Benefits

• Robust medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription drug coverage.
• Adoption support, including surrogate and fertility support.
• Short and long-term disability insurance and basic life and AD&D insurance, with options for employee-paid coverage.
• 401k plan and Stock Purchase Plan with employer match.
• Education assistance for full-time employees.
• Generous leave policies including 14 weeks of paid parental leave.
• Annual bonus based on company and personal performance.
• Prorated flexible time off that increases with years of service.
• Twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• Hybrid work environment with 3 days in office and 2 days remote.