Senior Marketing Activation Lead, Retention & Engagement

MetLife - New York, NY

Full-time - Mid Level

New York, NY

101-250 employees

Insurance Carriers and Related Activities

About the position

The Marketing Activation Lead for Retention & Engagement is responsible for developing and executing marketing strategies aimed at enhancing customer retention and engagement. This role involves analyzing customer data, creating targeted marketing campaigns, and collaborating with cross-functional teams to ensure alignment with overall business objectives. The ideal candidate will have a strong background in marketing analytics and a passion for improving customer experiences.

Responsibilities

• Develop and implement marketing strategies focused on customer retention and engagement.
• Analyze customer data to identify trends and insights that inform marketing decisions.
• Create and manage targeted marketing campaigns across various channels.
• Collaborate with product, sales, and customer service teams to align marketing efforts with business goals.
• Monitor and report on campaign performance, making adjustments as necessary to optimize results.
• Lead initiatives to enhance customer experience and satisfaction.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a focus on retention and engagement strategies.
• Strong analytical skills and experience with data analysis tools.
• Proficiency in marketing automation and CRM software.
• Excellent communication and project management skills.

Nice-to-haves

• Experience with A/B testing and multivariate testing.
• Familiarity with customer journey mapping and user experience design.
• Knowledge of digital marketing trends and best practices.

Benefits

• Health insurance
• 401k plan
• Paid time off
• Professional development opportunities
• Flexible work hours