Senior Marketing Analyst, Advanced Analytics

$101,900 - $183,400/Yr

Siemens - Livonia, MI

Full-time - Senior

Remote - Livonia, MI

10,001+ employees

Machinery Manufacturing

About the position

The Senior Marketing Analyst, Advanced Analytics at Siemens Digital Industries Software is a pivotal role focused on leveraging advanced data analysis to optimize marketing strategies and drive revenue growth. The position requires a strong background in marketing analytics, with responsibilities that include developing analytics strategies, measuring marketing performance, and collaborating with cross-functional teams to enhance marketing effectiveness.

Responsibilities

• Develop and implement advanced analytics strategies to support marketing initiatives.
• Utilize Forrester's B2B Revenue Waterfall™ to align marketing and sales efforts around customer value and maximize revenue potential.
• Analyze and interpret complex data sets to provide actionable insights and recommendations.
• Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.
• Understand and support web analytics to track and optimize online marketing efforts.
• Leverage Microsoft Power BI for data visualization and reporting.
• Perform data cleaning and data engineering using dbt (data build tool).
• Utilize Oracle and Snowflake databases for data management and analysis.
• Apply knowledge of marketing technology, including Oracle Eloqua, Segment Data Capture, and Twilio Engage CDP.
• Collaborate with cross-functional teams to identify and address opportunities within buying groups.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing effectiveness.
• Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends.
• Present findings and recommendations to senior leadership and stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
• 10+ years of experience in marketing analytics or a related field.
• Proficiency in data analysis tools and software (e.g., SQL, Python, R, Tableau).
• Strong understanding of Forrester's B2B Revenue Waterfall™ and its application in marketing and sales alignment.
• Experience with functional and impact metrics to measure marketing performance.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Nice-to-haves

• Team Collaboration: Ability to work effectively with cross-functional teams to achieve common goals.
• Adaptability: Flexibility to adjust to changing priorities and new challenges.
• Leadership: Capability to lead projects and mentor junior team members.
• Communication Skills: Strong verbal and written communication skills to convey complex information clearly.
• Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting.
• Strategic Thinking: Ability to think critically and strategically to drive business decisions.
• Process Optimization: Skills in optimizing processes to improve efficiency and effectiveness.
• Data-Driven Decision Making: Proficiency in using data to inform and drive decision-making processes.
• Cross-Functional Collaboration: Experience working across different departments to achieve business objectives.
• Project Management: Strong project management skills to handle multiple tasks and deadlines.
• Advanced Analytics Skills: Expertise in advanced analytics techniques and tools.
• Stakeholder Engagement: Ability to engage and influence stakeholders at various levels of the organization.

Benefits

• Flexible working arrangements between home and office.
• Health and wellness benefits including paid sick leave, paid parental leave, and PTO or flexible vacation options.
• Incentive compensation based on performance.
• Diversity and inclusion initiatives.