Senior Marketing Analyst, Advanced Analytics

$101,900 - $183,400/Yr

Siemens - Livonia, MI

Full-time - Senior

Remote - Livonia, MI

Machinery Manufacturing

About the position

The Senior Marketing Analyst, Advanced Analytics at Siemens Digital Industries Software is responsible for developing and implementing advanced analytics strategies to optimize marketing initiatives and drive revenue growth. This role focuses on leveraging data analysis and insights to enhance marketing performance and align marketing efforts with business goals.

Responsibilities

• Develop and implement advanced analytics strategies to support marketing initiatives.
• Utilize Forrester's B2B Revenue Waterfall™ to align marketing and sales efforts around customer value and maximize revenue potential.
• Analyze and interpret complex data sets to provide actionable insights and recommendations.
• Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.
• Understand and support web analytics to track and optimize online marketing efforts.
• Leverage Microsoft Power BI for data visualization and reporting.
• Perform data cleaning and data engineering using dbt (data build tool).
• Utilize Oracle and Snowflake databases for data management and analysis.
• Apply knowledge of marketing technology, including Oracle Eloqua, Segment Data Capture, and Twilio Engage CDP.
• Collaborate with cross-functional teams to identify and address opportunities within buying groups.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and marketing effectiveness.
• Conduct in-depth analysis of marketing campaigns, customer behavior, and market trends.
• Present findings and recommendations to senior leadership and stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
• 10+ years of experience in marketing analytics or a related field.
• Proficiency in data analysis tools and software (e.g., SQL, Python, R, Tableau).
• Strong understanding of Forrester's B2B Revenue Waterfall™ and its application in marketing and sales alignment.
• Experience with functional and impact metrics to measure marketing performance.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.

Nice-to-haves

• Team Collaboration
• Adaptability
• Leadership
• Communication Skills
• Attention to Detail
• Strategic Thinking
• Process Optimization
• Data-Driven Decision Making
• Cross-Functional Collaboration
• Project Management
• Advanced Analytics Skills
• Stakeholder Engagement

Benefits

• Flexible working arrangements between home and office.
• Health and wellness benefits.
• Paid sick leave.
• Paid parental leave.
• PTO or non-accrued flexible vacation.