Senior Marketing Analytics Manager

$145,600 - $176,800/Yr

The Sage Group - San Jose, CA

Full-time - Senior

San Jose, CA

Real Estate

About the position

The Senior Marketing Analytics Manager will play a crucial role in developing and delivering data-driven products that provide insights for marketers and sellers. This position focuses on enhancing analytics products to support B2B Digital Media Marketing teams in audience segmentation, targeting, and measurement. The role requires a combination of business acumen and technical expertise to design and deploy foundational data objects that meet the needs of Growth Marketing & Insights (GMI).

Responsibilities

• Partner with key business stakeholders to understand both strategic goals and short-term objectives.
• Work with various operational, engineering, analyst, and architecture teams to ensure proposed solutions support stated use cases.
• Translate detailed functional designs into Jira user stories with clear acceptance criteria agreed upon by all teams.
• Keep stakeholders and interested parties updated with scope and progress; own and publish public documentation (Wiki).
• Work with engineering to ensure deliverables are on track and meet business needs.

Requirements

• Proficiency with Adobe Analytics for web detection, user behavior, and web analytics.
• Understanding of key metrics: Visits, Page visits, Sessions, hits, etc.
• Experience with funnel analysis and user journey mapping.
• Knowledge of paid media platforms: Display Ads, Social Ads, Search Ads.
• Knowledge of search engine marketing (SEM) metrics (CTR, CPC).
• Ability to lead by influence and impact business decisions/processes through effective networking.
• Strong understanding of B2B sales and marketing processes for large, complex organizations.
• Minimum of 8 years as a hands-on analyst in an enterprise setting focused on leveraging SQL, Salesforce, Marketo, Dynamics, and similar tools.
• Skilled at conflict resolution and negotiation to build consensus.
• Strong understanding of both logical data architecture and cloud data solutions.
• Ability to work with ambiguous requirements with little or no guidance; multi-task effectively.
• Ability to work effectively in a distributed office/remote environment.
• Experience in working Agile/Scrum/Epic/Story/S environment.

Nice-to-haves

• Consulting experience is a plus.
• Excellent communication skills.

Benefits

• Competitive hourly compensation based on experience.
• Hybrid work model with flexibility to work remotely twice a week.