Senior Marketing and Sales Enablement Manager

NICE Systems - Hoboken, NJ

Full-time - Mid Level

Remote - Hoboken, NJ

5,001-10,000 employees

Publishing Industries

About the position

The Senior Marketing and Sales Enablement Manager at NICE is a dynamic role focused on enhancing the understanding of NICE Value Realization Services (VRS) among leadership teams, sales, and customers. This position involves developing marketing messaging, positioning, and content distribution while collaborating with various internal teams to drive VRS initiatives and support sales efforts. The role requires a deep understanding of the competitive landscape and effective communication of VRS differentiation to achieve business outcomes.

Responsibilities

• Work with NICE leadership, VRS business consultants, customers, analysts, and other NICE business units to effectively represent offers, deliverables, and value propositions.
• Educate and enable NICE sales teams regarding NICE VRS' ability to help customers achieve business outcomes.
• Execute the VRS marketing plan, managing key activities and related budgets to retain existing customers and acquire new ones.
• Drive VRS components of go-to-market campaigns and create supporting marketing assets, including brochures, e-books, white papers, and website copy.
• Develop and position customer success stories via case studies, testimonials, speaking engagements, referrals, and website content.
• Collaborate on initiatives to reach target audiences through social media, email, and websites.
• Create clear VRS messaging and position it for industry events, webinars, conferences, awards, internal messaging, and campaign collaboration.
• Work with NICE product marketing, corporate marketing, and corporate sales enablement teams to ensure consistent messaging and competitive positioning.
• Understand the market, customer profiles, buying criteria, and competitive landscape intricacies.
• Communicate industry thought leadership and monitor competitor activities.
• Collaborate with the proposal team to craft compelling VRS-related responses for proposals, RFx, and Statements of Work (SOWs), ensuring alignment with customer needs and business goals.

Requirements

• 5-7 years of experience in product or services marketing, preferably with SaaS software or consulting services.
• Excellent presentation building skills with a proven track record of engaging key stakeholders.
• Ability to work flexibly and independently in a fast-paced, fluid environment.
• Ability to build strong rapport with colleagues, especially sales partners, and clients.
• Ability to coach selling partners on value proposition and message delivery.
• Adaptable and nimble to navigate and resolve competing priorities.
• Superior written and oral communication skills with strong attention to detail.
• Knowledge of CCaaS, CX and DX market trends, technologies and/or related services.
• Minimum qualification: BS or BA degree, or higher.

Nice-to-haves

• Ability to influence cross-functional teams.
• Familiarity with NICE solutions, and/or competitors, consultants or analysts in this space.

Benefits

• Flexible work model (2 days in office, 3 days remote)
• Opportunities for internal career growth
• Collaborative and creative work environment
• Work with a market leader in AI, cloud, and digital solutions