Senior Marketing and Sales Enablement Manager

NICE Systems - Atlanta, GA

Full-time - Mid Level

Remote - Atlanta, GA

5,001-10,000 employees

Publishing Industries

About the position

This role at NICE is focused on enhancing the understanding of Value Realization Services (VRS) among leadership teams, sales, and customers. It involves a mix of business activities and special projects, with responsibilities including marketing messaging, content development, and collaboration across various teams to drive VRS initiatives. The position requires a strategic approach to represent offers and value propositions effectively, while also managing marketing plans and budgets to retain and acquire customers.

Responsibilities

• Work with NICE leadership, VRS business consultants, customers, analysts, and other NICE business units to effectively represent offers, deliverables, and value propositions.
• Demonstrate leadership by operating independently, managing diverse stakeholders, and effectively guiding teams and priorities to achieve strategic objectives.
• Educate and enable NICE sales teams regarding NICE VRS' ability to help customers achieve business outcomes.
• Execute the VRS marketing plan, managing key activities and related budgets to retain existing customers and acquire new ones.
• Drive VRS components of go-to-market campaigns and create supporting marketing assets, including brochures, e-books, white papers, and website copy.
• Develop and position customer success stories via case studies, testimonials, speaking engagements, referrals, and website content.
• Collaborate on initiatives to reach target audiences through social media, email, and websites.
• Create clear VRS messaging and position it for industry events, webinars, conferences, awards, internal messaging & campaign collaboration.
• Work with NICE product marketing, corporate marketing, and corporate sales enablement teams to ensure consistent messaging and competitive positioning.
• Understand the market, customer profiles, buying criteria, and competitive landscape intricacies.
• Communicate industry thought leadership and monitor competitor activities.
• Collaborate with the proposal team to craft compelling VRS-related responses for proposals, RFx, and Statements of Work (SOWs), ensuring alignment with customer needs and business goals.

Requirements

• 5-7+ years of experience in marketing consulting services, preferably in a SaaS software environment.
• Demonstrate success in operating effectively within complex, multi-domain environments.
• Excellent presentation building skills with a proven track record of engaging key stakeholders.
• Exceptional capacity for creative and business writing alongside oral communication skills and strong attention to detail.
• Ability to work flexibly and independently in a fast-paced, fluid environment.
• Ability to build strong rapport with colleagues, especially sales partners, and clients.
• Ability to coach selling partners on value proposition and message delivery.
• Adaptable and nimble to navigate and resolve competing priorities.
• Knowledge of CCaaS, CX and DX market trends, technologies and/or related services.
• Willingness and ability to travel globally.
• Mastery of MS Office (especially MS Word and PowerPoint), Proficient with Adobe CC (especially InDesign, Acrobat Pro, and Photoshop, and functional capacity with Illustrator, Premier Pro &/or After Effects).
• Affect with MS Teams, OneDrive, SharePoint.
• Minimum qualification: BS or BA degree, or higher.

Nice-to-haves

• Ability to influence cross-functional teams.
• Familiarity with NICE solutions, and/or competitors, consultants or analysts in this space.

Benefits

• Flexible work model (2 days in office, 3 days remote)
• Opportunities for internal career growth
• Collaborative and creative work environment
• Work with a market leader in customer experience and financial crime prevention