Senior Marketing & Brand Management Specialist

$80,000 - $135,000/Yr

VSP Global - Rancho Cordova, CA

Full-time - Mid Level

Rancho Cordova, CA

Health and Personal Care Retailers

About the position

The position involves leading the strategic vision and market opportunities for a brand, product, or service, focusing on pricing, profitability analysis, and marketing activities. The role requires collaboration with multi-functional teams and agency partners to develop and implement high-impact marketing strategies that align with company objectives. The individual will serve as a program or product owner, responsible for the development, design, and execution of marketing initiatives, while also mentoring other market managers and ensuring alignment with market trends and segment needs.

Responsibilities

• Lead the strategic vision and market opportunities for a brand, product, or service.
• Conduct pricing and profitability analysis to inform marketing strategies.
• Collaborate with multi-functional teams and agency partners on marketing activities.
• Develop and drive high-risk, high-opportunity marketing strategies.
• Identify business opportunities and manage major business initiatives through research and analysis.
• Serve as program or product owner, accountable for development and execution.
• Collaborate with market managers and communications teams to ensure effective program positioning and promotion.
• Manage agency resources and consulting engagements to achieve marketing success.
• Work closely with senior management to identify market opportunities and prioritize programs.
• Mentor other market managers and communication managers, demonstrating best practices in marketing.
• Establish goals and set targets to measure program success for the market segment.
• Partner with business areas to execute and gain adoption of programs.

Requirements

• Bachelor's degree in Business, Marketing, or related field or equivalent training, education, and experience.
• Six years of experience in product or brand management.
• Advanced understanding of brand management concepts and execution techniques.
• Solid working knowledge of MS Office, PowerPoint, Word, and Excel.
• Proven ability to develop and execute marketing strategies.
• Excellent project management skills and experience managing large projects.
• Proven track record of influencing constituents for optimal results.
• Excellent organization skills, detail-oriented, and ability to multitask.
• Excellent verbal, written, and interpersonal communication skills.
• Flexible and able to quickly change priorities and direction.
• Strong analytical skills required.
• Ability to write and present clear and concise reports.

Benefits

• Eligible bonuses and commissions based on performance.