Senior Marketing & Brand Management Specialist

$90,000 - $154,000/Yr

Vision Service Plan

Full-time - Senior

Remote

Insurance Carriers and Related Activities

About the position

The Senior Marketing & Brand Management Specialist is responsible for leading the strategic vision and marketing activities for a brand, product, or service. This role involves collaborating with multi-functional teams and agency partners to identify market opportunities, manage business initiatives, and drive marketing strategies that align with company growth and brand objectives.

Responsibilities

• Lead the strategic vision, market opportunities, pricing, and profitability analysis for a brand, product, or service.
• Develop and drive high-risk, high-opportunity marketing strategies in collaboration with partners across multiple business operations.
• Identify business opportunities and manage major business initiatives through research and market analysis.
• Serve as program or product owner, ensuring alignment of processes and systems with strategy.
• Collaborate with market managers and communications teams to ensure effective program positioning and promotion.
• Work closely with senior management to identify market opportunities and prioritize programs that meet growth and brand objectives.
• Mentor and serve as a subject matter expert to other market and communication managers.
• Identify segment trends and opportunities to keep the company competitive.
• Establish goals and set targets to measure the success of programs for the market segment.
• Partner with business areas to execute and gain adoption of programs.

Requirements

• Bachelor's degree in Business, Marketing, or related field or equivalent training, education, and experience.
• Six years of experience in product or brand management.
• Advanced understanding of brand management concepts and execution techniques.
• Solid working knowledge of MS Office, PowerPoint, Word, and Excel.
• Proven ability to develop and execute marketing strategies.
• Excellent project management skills and experience managing large projects.
• Proven track record of influencing constituents for optimal results.
• Excellent organization skills, detail-oriented, and ability to multitask.
• Excellent verbal, written, and interpersonal communication skills.
• Strong analytical skills required.

Nice-to-haves

• Ability to elevate the perception of the corporate brand and the company.
• Flexibility to quickly and effectively change priorities and direction.
• Ability to write and present clear and concise reports.

Benefits

• Eligible bonuses and commissions based on performance.