Senior Marketing Business Analyst, Home Care - Remote

$97,700 - $161,100/Yr

BD - Covington, GA

Full-time - Mid Level

Remote - Covington, GA

Miscellaneous Manufacturing

About the position

The Senior Marketing Business Analyst for Home Care will collaborate with cross-functional teams to enhance Business Intelligence and manage performance metrics for the PureWick Direct-to-Consumer business. This role focuses on delivering key insights to support strategic growth initiatives within the Home Care platform, including the creation and management of KPI dashboards and ad-hoc reporting to drive optimizations.

Responsibilities

• Leverage owned and external data sources to deliver an enhanced reporting suite capable of driving real-time marketing decisions
• Daily management of short and long-term reporting needs using PowerBI, Tableau, Excel and other analytics tools
• Deliver KPIs to drive business strategy and ensure proper data are in place to measure performance
• Deliver automated and ad-hoc business reporting for direct-to-consumer healthcare business
• Develop new reporting capabilities and visualizations to deliver digestible, accurate metrics
• Drive consistently improving data hygiene and reporting accuracy
• Collaborate with BI and finance teams to create analytics insights based on business needs
• Uphold compliance and privacy requirements for HIPAA-protected data
• Support and drive decision making through understanding complexities, identifying opportunities, and applying best practices in report creation and analysis

Requirements

• Minimum bachelor's degree required; MBA or equivalent experience preferred
• Minimum 5+ years of experience delivering business analytics and reporting
• Minimum 5+ years of experience in SQL or Snowflake
• Minimum 5+ years of experience in a performance marketing-based role
• Minimum 5+ years of working with best-in-class reporting tools such as Tableau
• Excellent analytical, problem-solving, listening, interpersonal and verbal/written communication skills
• Experience with Web Analytics tools like Google Analytics, Adobe Analytics or similar
• Experience managing business analytics segmentation and customer and lead cohorts
• Familiarity with reporting on key performance indicators related to a direct-to-consumer business, including CAC, LTV, conversion, and program business contribution
• Experience working on or directly with finance teams to deliver and refine metrics and models
• Familiarity working with large data sets, data warehouses, and integration of multiple data sources
• Experience recommending growth strategies using tactics like marketing mix modelling, attribution modelling, customer segmentation, etc.

Nice-to-haves

• Familiarity with SalesForce.com environments

Benefits

• Competitive salary range based on experience and location
• Opportunities for professional development and growth
• Supportive work environment that values contributions and opinions
• Comprehensive benefits package including health insurance and retirement plans