Senior Marketing Content Writer & Campaign Manager

Suddath Van Lines - Jacksonville, FL

Full-time - Mid Level

Jacksonville, FL

Truck Transportation

About the position

The Senior Marketing Content Writer & Campaign Manager at Suddath is responsible for leading integrated campaign planning, development, and execution to drive leads and support business growth. This role involves leveraging customer insights to create compelling content and effective storytelling that positions the company as a leader in the logistics industry. The candidate will manage tight deadlines, collaborate with various stakeholders, and ensure high-level service delivery.

Responsibilities

• Understand ideal customer profiles and buyer behaviors.
• Use customer data to identify target segments and shape customer journeys, personas, pain points, and value propositions.
• Work with the marketing director and service line SMEs to design, plan, execute, manage, and measure campaigns.
• Use analytics tools to track, test, and optimize content success.
• Ensure alignment of messaging across marketing, communications, and social media channels.
• Oversee comprehensive campaign analytics to drive continuous improvement in campaign performance and ROI.
• Lead writer for thought leadership articles, case studies, flyers, etc.
• Ensure messaging is tailored by audience and written from a customer perspective.
• Drive credibility and consideration by ensuring all thought leadership content is compelling and useful.
• Work with agency partner and marketing director to ensure web content stays up-to-date and leverages best practices in SEO and CRO.
• Monitor market trends and use research data/insights to identify hot topics.

Requirements

• Bachelor's Degree in Marketing, Business Management, Communications or Journalism, or related field required.
• Minimum of five (5) years experience of logistics writing and campaign management required, or equivalent combination of education and experience.
• Experience in the Logistics and Transportation Industry is required.
• Experience working with Hubspot or other marketing automation platforms is necessary.
• Proficient knowledge of Microsoft office products, Adobe Acrobat, and Canva; proficient knowledge of Marketing automation tools such as Hubspot.
• Strong collaboration skills in a cross-functional environment.
• Ability to work under minimal supervision and with a strong sense of self-motivation.
• Strong attention to detail and ability to multi-task and manage time effectively in a changing environment.
• Exceptional written and verbal communication skills.
• Excellent project management skills.

Benefits

• Competitive wage with a comprehensive benefits package
• 401(k) plan with company matching
• Weekly pay for hourly-paid employees
• Biweekly pay for salaried employees
• Paid Time Off (PTO) and paid company holidays
• Tuition reimbursement plan for continued education and development