Senior Marketing Coordinator - Digital Marketing - Washington D.C., USA

$55,000 - $70,000/Yr

Mpower Financing - Washington, DC

Full-time - Mid Level

Hybrid - Washington, DC

Credit Intermediation and Related Activities

About the position

As a Senior Marketing Coordinator, you will develop impactful short-form advertising copy across MPOWER's digital marketing operations including but not limited to email marketing, performance marketing and social media. The ideal candidate possesses superior writing skill and is comfortable communicating with a global audience. Your responsibilities will include driving lead acquisition from digital marketing channels through the creation of high-quality, engaging content, nurturing MPOWER's international student community by spearheading content creation for monthly newsletters and live events, refining and elevating content, ensuring alignment with campaign objectives and brand vision, analyzing campaign performance metrics and providing actionable insights for continuous improvement, and implementing continuous learnings to improve content quality, as well as efficiency and speed of delivery.

Responsibilities

• Driving lead acquisition from digital marketing channels through the creation of high-quality, engaging content
• Nurturing MPOWER's international student community by spearheading content creation for monthly newsletters and live events
• Refining and elevating content, ensuring alignment with campaign objectives and brand vision
• Analyzing campaign performance metrics and providing actionable insights for continuous improvement
• Implementing continuous learnings to improve content quality, as well as efficiency and speed of delivery

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field
• 3-4 years of agency experience, experience in graphic design is a plus
• Familiarity with content creation in financial services, consumer finance, or a similar industry is a must
• Superior communication, presentation, and facilitation skills with the ability to coordinate multiple campaigns across different marketing channels
• Experience in data tools (SEMRush, Google Analytics, etc) is strongly preferred
• Excellent organizational skills and ability to manage multiple projects simultaneously
• A data-driven approach that is closely aligned with the MPOWER mission and driving impactful results that reach students around the globe

Nice-to-haves

• A passion for financial inclusion and access to higher education
• Comfort working with a global team across multiple time zones and locations
• Comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload, tight deadlines, and a high degree of autonomy

Benefits

• Health, Dental, and Vision Insurance, with no waiting period for healthcare coverage; eligible from day one
• Everyone is an owner - stock options are part of every job offer
• Hybrid work model - in the office together at least 2 days per week to build a strong culture and collaborate
• Plenty of Paid Time Off, whether you're sick, traveling the world, or welcoming a new member of your family
• A transparent and productive workplace - want to discuss something with the CEO? Just schedule a coffee chat!
• Vast opportunities for self-development: annual individual budget to spend on learning goals, company sponsored mentorship and coaching programs, new manager cohort trainings, technical skill development opportunities globally, learning opportunities through external certifications
• Fun team events and outings
• Monthly home office stipend